Friday, 14 June 2013

Some Misguided Fools

That's not you, obviously. But some misguided fools think their business is so different that the things that work in just about every business that's ever tried them won't work in theirs...

Which is daft, but it's good news for you, because it means that there will always be people - your competitors - who are NOT doing all they could do to make their business more profitable and easier to run.

Meanwhile, YOU can do much better, not least by copying whatever good stuff they are doing, as well as taking a peek at what successful businesses in just about any market are doing right. 

In other words, if a business is doing well you can probably learn a lotfrom it, even if it's in a totally different industry to you, just by taking a peek at how it works.

But how do you do this 'peeking' into other people's businesses?

You won't be surprised to find the 'how' as well as the 'why' is all right here.

Unless you're one of those misguided fools you'll understand the best way to build a better business is to learn everything you can abouthow other successful businesses work.

And you'll know by now that the 'how' and the 'why' is right here.


PS. You don't need a Kindle to download and read Kindle books. Just download the app for your device from the Amazon store. You'll find the link on the page for every Kindle book.  

Saturday, 25 May 2013

Value Yourself

Resolve to value yourself.

If you don't, you lessen yourself and reduce your value to others.

When you do, your true value soars.

Do not, except by choice:

- Work for nothing
- Do a job you hate
- Spend time with people who drag you down

Do, at every opportunity:

- Accept your true rewards
- Love what you are doing now
- Thrive in the company of those you love

And have a great life!


Wednesday, 15 May 2013

To My Surprise, it Sank

We all make wrong assumptions every day. Even when we have the evidence in front of us we easily come to a wrong conclusion - trusting our senses and our instincts. 
In fact we draw on past experience of patterns, connections and associations and then make an analogy with the current situation, but that's not important here.

Mostly, our assumptions are near enough and we just get on with life with no great harm done. 

But by being conscious of how easily we are fooled we can very often bring about massive improvements - in performance, results and even lifestyle and wealth. In business, trusting your instincts all the time will probably mean you perform no better than average.

If you want to do better you have to be better, starting with the assumptions you make and the testing you can and should be doing instead.

For example, you might assume you know who your average customer is and, because of that, you might not try to sell them anything that you think they wouldn't want to buy. But when did you become that omniscient?

There's a famous story of a door to door salesman being chased down the street by an irate householder because he'd assumed - from the state of the house and the old car in the drive - that they wouldn't be interested in what he was selling, and so hadn't knocked on their door, although he'd called at most of their neighbours: 

"Who are you to assume I can't afford it?" was the perfectly reasonable question.

One of the best ways to give your business a boost is to study very carefully the assumptions you're making about your market, your customers and even your own products and services, then challenge them.


PS. Even the most mundane jobs can make us think again. Today, I was washing up (doing the dishes) when I was surprised to notice that the plastic mixing spoon I was washing sank to the bottom of the bowl, when I'd expected it to float, while an apparently heavier hard plastic chopping board did the opposite - floated when it 'should' have sunk. And I do know about the law of floatation, by the way! 

Even with the evidence of seeing and holding both objects, my senses had deceived me. Only testing gave me the truth.

Friday, 10 May 2013

The Solution for More and More People is...

Losing your job can never be a nice experience, and for many people it's a major blow to their confidence and self esteem.

If you've been hit by redundancy, 'downsizing' or 'rationalisation', or you've been 'let go', you won't need me to tell you how much it hurts.

But every change in circumstances is an opportunity to start afresh. Not having a job means that what you do next is up to you. And more and more people are choosing to take the opportunity to do something entirely new. For increasing numbers of people, that means striking out on their own.

Can you do the same? Is there something you enjoy, are good at (or can learn to be good at), and that people will pay for?

Maybe that's your business, right there. And maybe you should at least give it a go.


PS. That's how I started Flatpack Assembly Suffolk. Not that I have a real passion for flat-pack furniture, but I knew I could do it, I sensed there was a demand, and I gave it a go in my spare time. It worked - and almost two years later, the business is still running and making money. It's also up for sale, but only because I'm leaving the area.