Be Your Own Best Client

Two things any good advertising copywriter must have:

1. The ability to write
2. A knowledge of marketing

But do you need clients? Not if you can be your own best customer.

Compare these two scenarios:

1. You get paid to write someone else's advertising copy and get paid roughly in proportion to the time it takes you, plus a small share of the profits your campaign generates.
2. You get paid nothing to write your own product and advertising copy, but then you get ALL of the profits your campaign generates. Plus, you get the everlasting rights to your product and your name on it (if you want). Plus, you get the list of all the people who buy your product, so you can promote other products to them until they ask you to stop.

Plus, you get to say, "I can only write copy for you if you pay me more than the considerable amount of money I could be earning for myself", which is a nice thing to be able to say.

It makes sense for every copywriter to create their own products, to write copy for themselves, and to have their skills and talents working for them - not just for someone else.

Any half-decent writer can create a product in a matter of days, even less, and be marketing it within hours after that. And making money for themselves. Are you?

Maybe you don't know where to start, or even what an 'information product' is?

I've recently updated my beginners' guide to information products, a simple Word document, which you can get just by emailing me at results@royeveritt.com with the subject line 'Beginners' Guide To Information Products'.

I won't pester you with loads of follow up autoresponder messages, although I do try to find time to say thanks for popping by.

Until next time

Roy Everitt, Writing For Results