...My Secrets?"
Hello again.
It's the kind of question any successful person could ask. Why, indeed?
After all, if it's made someone rich, why would they want to share? Won't that just improve the competition and make it harder to become even more rich?
Surely, there's only a limited amount of this 'richness' thing to go round? *
And when someone offers not to sell you their product, but to give it away, what gives? Why would they do that? And yet, they do.
It's madness - but there's method in their madness, as my mum used to say.
Obviously, there's some benefit in there for them, even if we can't quite see it at first glance.
Well, there are at least two good reasons to give something away. Two very different reasons but each equally valid - one short term and one long term.
First, the short-term gain: I'll give you this now and I'll offer to sell you something even better while you still feel that cosy 'he's a nice guy' glow. There's certainly nothing wrong with that, and it's what Alex Jeffreys is doing with Post Launch Profits. You don't even need the warm glow, but the giveaway makes him seem like a straight-up kind of guy, which he is.
(So take his giveaway PLP ebook and certainly don't be afraid to buy the upsell - if Alex has done it it's guaranteed to be good.)
The second reason a 'guru' might give you the keys to his kingdom - or to his library of knowledge, anyway - is that we all get richer quicker if we have help. If I can reach a thousand people and you can reach a thousand, we can both reach two thousand by cooperating. But a guru reaches tens of thousands, most likely, and probably more, and you may have a hundred or less on your list. So what's he or she buying into?
Time to be flattered. If a guru shows real interest and you don't have a killer product and your list is paltry, then he or she's not interested in your list or your product - they're interested in you! I listened to a telesminar the other evening by another Alex, Alex Mandossian, and he listed the three stages of his perfect student:
Year one, student
Year two, affiliate
Year three, partner
With you as a successful partner, Alex Mandossian, like any other guru, gets more success as well.
I don't know about you, but I was never a perfect student - it was always 'Could do better'. But at least now we all have an incentive to really do our best!
Roy Everitt, Writing For Results
PS. As Alex Jeffrey's affiliate contest for Post Launch Profits draws to a close, I can be pretty confident I haven't won - damn it! But, as Alex has been preaching, the real, sustainable income is in the months after the launch...
PPS Alex M also said that some of his students do the student-affiliate-partner trip in three months rather than three years. Now that's an incentive to really buckle down!
PPPS Of course, if you want to learn more of my secrets, you'll need to sign up for Roy Everitt dotcom. The form is waiting for you, top right on this page.
* Actually, no. There are some very good explanations of why that is in books like Rich Dad, Poor Dad, and others. I'll come back to it another time.
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