Hello again,
One of the most powerful marketing tools you can use is one that requires very little from you (apart from doing your job conspicuously well). That tool is the word of other delighted customers and recipients. These testimonials work best when they are most authentic. That is, when they come from people you don't know personally, and without any prompting.
Here's an example of just such a testimonial that I received by email today:
"I have been receiving your fantastic and very informative newsletters for a while now and felt I had to write!
I run an independent PR business ... I often pass your info to my clients to stress the importance of communication ... Hope you don't mind me writing, I will look forward to your next installment.
Many thanks and best wishes,
Sophie"
Sophie runs a PR agency, called Bizari Promotions, so she knows about the value of communication in promoting your business. So do we, which is why we publish the regular newsletter Sophie is so enthusiastic about. You can get your copy, delivered directly to your inbox, by just leaving your name and email address. Plus, you get a free chapter of our new manual, The Complete Marketing Manual, and two other bonus reports as a thank you.
Until next time,
Roy Everitt, Writing For Results
PS. If you ever get any letters, comments or emails complimenting your business, or even verbal compliments, make sure you use them, with permission, at every opportunity. One word from a satisfied client or customer is worth a hundred from even the best copywriter.
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