'This website' being our Cinnamon Edge site, which is number one for the competitive term 'online marketing Bury St Edmunds', since that's what we do and that's where we are.
A few months ago, due to an, erm, technical hitch, we had to hastily rebuild our website on a new domain. We decided to use the opportunity to concentrate on getting it to number one as quickly as possible, as a test for ourselves and to prove to you we could do it.
And we did, within about three weeks. The site is still at number one for the key phrase we targetted, but because of the speed with which it was built we didn't really trouble ourselves too much with the design and appearance. So we also proved that, as far as SEO is concerned, design in that sense doesn't matter.
But how did we get to number one? The same way you can; by following the steps outlined here, on our Marketing Manual blog. Steps one to four are there now, with more to follow.
In fact, not only did we get to number one, we even got to positions two to ten at the same time, so we actually held ALL of page one of Google for a time - just to prove we could.
We'll be rebuilding the Cinnamon Edge site again in the next few weeks so it will be a site we can be proud of, but for now it serves to prove a point - online marketing, in Bury St Edmunds or anywhere else, is about much more than building pretty websites.
Roy
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