You might know I'm quite a keen cyclist as well as a marketing consultant and trainer for local businesses, and it occured to me this morning that running a business without effective marketing is like riding a bike without lights:
You know you’re there and your fellow cyclists might know you're there – but there’s a real risk you’ll get mown down by a driver who ‘just didn’t see you’.
Hopefully, your business' lack of visibility won’t be so disastrous, but it could still be fatal if your potential customers just don't see you.
This means you don’t just need to be visible: you need to be highly visible, day-glo visible, even fluorescent clothes with flashing lights visible. Lycra is optional.
Then at least everyone, including your potential customers, can see you. Whether they’ll appreciate your fashion sense or not, at least they won’t be able to say they didn’t know you were there!
Roy
PS. Give your business the florescent lycra with flashing lights visibility it needs with Cinnamon Edge.
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