Since I built our new website SEO Suffolk on Friday evening I've been delighted to see it rising quickly in the search results, for lots of reasons.
For example, while being successful with our own SEO obviously demonstrates that our SEO system works, any delay could have looked like failure and been embarrassing and possibly damaging to our reputation. It's one thing having SEO success for a client who sells foot care, another entirely to have the same success when we're selling SEO!
As soon as we start building links from social media the whole undertaking becomes very public, especially to our local audience of Suffolk business owners. Without quick success we could have looked a bit desperate posting those links. Thankfully, success did come quickly and it was achieved over a weekend, so we could tell people on Monday morning that we were already on page one or two for at least three of our main search terms.
We might have taken a more cautious route and avoided social media altogether while we built less conspicuous links from directories, article sites, news releases and the like. Success might have taken longer but any delayed success or 'failure' would then have been a private affair.
But there's another question about being so public with our SEO methods - are we giving the game away to our competitors or our potential customers (so they no longer need us)?
Well, yes, we are giving away our secrets, but they're really not so secret to an SEO 'expert' who really knows what they're doing (although not all of them seem to). And we find the best clients for us aren't so much ignorant of what's required as uninterested or just too busy. Busy is good - it usually means they can afford to pay us!
So we use Social Media Marketing as part of our Search Engine Optimisation and as a big part of our Search Engine Domination, too. It's not secret, but it is wonderful to see it working!
Roy
PS. If you want to know even more about the Search Engine Optimisation techniques that got our new SEO Suffolk site onto page one inside three days, watch out for my new book to be published on Kindle in the next day or two. It will be called something like "Very Simple SEO for Business Owners" but there are a few wannabe SEO experts who can learn from it, too!
No comments:
Post a Comment