So, if SEO is Dead...

If Search Engine Optimisation is dead, as many people would have you believe, it follows that you would expect a website's visitor numbers to be more or less independent of optimisation.

This would be especially true in the last few months since Google's latest SEO-busting algorithm change, with little to be gained from link-building, on-page optimisation, internal structure, and all the other staples of conventional SEO. At the same time, an established domain with lots of citations and pre-existing presence ought not to be affected by a redesign and a neglect of that 'obsolete' SEO.

In which case, why did this happen to a website that was relaunched just last week?

As you can see, traffic to the site, which had been generally rising until last week, all but stopped on November 29th, almost as though someone has thrown a switch.

We'll save the site owner's blushes by not naming them but rest assured we are encouraging them to get to grips with basic SEO as soon as possible!

Roy

PS. You can learn the kind of basic SEO that would certainly benefit the website's owner from my book 'Really Simple SEO for Business Owners', available on Amazon Kindle.

PPS. You can also ask for our help, at www.cinnamonedge.co.uk