When I Fall in Love

We're all apt to do it - falling in love with the idea, the technology, the wonder and fascination of building something new that works.

We can waste a lot of time and money on a more interesting or ingenious way of doing something, without asking ourselves if it's actually a better way of delivering our desired end result to the customer or consumer (which could be just ourselves or millions of paying customers).

Ask yourself if your new 'technology' is about action or distraction, and cut it out if necessary.

Simple is usually best.

Roy

Permission Granted

You don't need permission to plough your own furrow, make your own way or start your own enterprise.

There are no rules to say who can and who can't make a difference in this world with their own initiative, ideas and hard work, so the next person who does that may as well be you.

Be authentic, be exceptional and have a memorable story to tell and you'll have as good a chance as anyone else of making it.

Roy

The Stories I Could Tell

There are some things that should stay private, but everyone likes a good story. That makes storytelling the best way to get someone's attention - and hold it.

So, if you have a need to communicate and share - whether that's selling toothpaste or asking for help - try telling rather than selling.

The best copywriters practise storytelling at least as much as sales psychology. And the most interesting people are the ones with a story to tell, not a product to sell.

Roy

PS. Did I ever tell you the one about the unlit tunnel, the unlit cyclist and the oncoming car?

You, the Expert

So you get a call or an email from a client or a customer, asking for your opinion on something.

Is it a test? Will you pass? Can you evade the question or pass the buck?

No. It's a compliment. It means they value your opinion (even if, from time to time, you don't).

So give them the benefit of your expertise. It's only your opinion, but it's obviously something they value. It's a gift that's yours (and only yours) to give.

Lucky them!

Roy