There are some things that should stay private, but everyone likes a good story. That makes storytelling the best way to get someone's attention - and hold it.
So, if you have a need to communicate and share - whether that's selling toothpaste or asking for help - try telling rather than selling.
The best copywriters practise storytelling at least as much as sales psychology. And the most interesting people are the ones with a story to tell, not a product to sell.
Roy
PS. Did I ever tell you the one about the unlit tunnel, the unlit cyclist and the oncoming car?
No comments:
Post a Comment