If 'targeting' an audience sounds a little too calculating for your liking, even though your business needs to be all about making the best decisions in order to survive and thrive, look at it another way.
Instead of aiming your service at a group of people who ought to want it, first decide who you want to serve (for whatever reason) and set about actually serving them.
There are few things more rewarding than serving people you like with what they really want.
Roy
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