At the risk of sounding like a broken record (remember those?) I was very, very pleased indeed yesterday to see the best ever visitor numbers (ever!) for my cycling blog.
Each day on that blog, I post a cycling tip, aimed at getting an inexperienced (or at least unfit) cyclist to the start line for a big ride or tour in about a month or so. I do this partly because I've set myself a challenge to ride over 120 miles on 6th April - for a very good cause. Every tip is written from personal experience, not just theory or accepted wisdom. That means people might disagree with some of the tips, but that's fine.
But the point is, if you blog daily, or email your list daily, or even just update a Facebook page or twitter account regularly, you need to 'be there' in the content you share. Useful tips are perfect blog or newsletter material, but they're even better when you can include some of your personal experience, character and opinion along with the facts.
If you're worried about people disagreeing with your opinions, don't be.
Only you can write about what you know from your experience. And, since
you're the one taking the trouble to write it, it's your opinion that
counts.
The same goes for any communication.You know what you know.
And when you share what you know, you both contribute and benefit.
Roy
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