Frustrating isn't quite the word when you've gone to the trouble of directing people to a website, only to find you can't update the content to give them what you've promised.
The mysteries of Internet Explorer and/or Google conspired to prevent me updating this page yesterday, but I'm here now.
And the plan was to tell you how the death of email marketing has been greatly exaggerated. To point out that any other advertising medium that could deliver a twenty-four percent response would be lauded to the hills. And any that subsequently delivered over sixty percent of those responders to the advertised event would be hailed as revolutionary.
It wasn't lauded (except by me) and there's nothing very revolutionary about email marketing. I guess it depends on three things:
- How targeted the original list is
- How good the offer is
- How well we write the emails
So we can probably say we got three out of three for our last campaign. Fifty attendees from a list of about three hundred people (and from just under eighty opt-ins) has to be good.
So when I finished congratulating myself for that success I could only think I should be doing this kind of thing for a living!
Then I remembered I was, decided to tell a few people about it, and hit the brick wall that either Microsoft or Google temporarily threw up in my path.
Still, I'm here now, I've told you about it and I can only ask one question: how would a twenty-four percent response to your next campaign help YOUR business?
Roy Everitt, Writing for Amazing Results
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