We Met Over an Airbed...

Hello again

Today, I've a little story for you. Imagine this:

You are struggling to build your business beyond what seems to be its natural limits.

You work hard on and in your business, but let’s imagine your business is supplying inflated beds. That’s airbeds with the air already in…

Do you know what it’s like blowing up an inflatable bed? For ages, little seems to happen; it feels like the air is going nowhere, then it starts to take shape and you begin to feel rewarded for all that huffing and puffing. Then, just when you think you’re really winning, the bed is full and each and every puff gets harder than the last. Meanwhile, the bed gets no bigger…

Now you meet a partner, and he or she points out that you could be inflating a double airbed with all the effort you’re putting into trying to grow the single one. What’s more, they can add their puffs, too. In fact, they have access to a pump, if only you can supply a few more beds….

Now you have a business that’s potentially ten, a hundred, even a thousand times the size it was – and you’re doing far less huffing and puffing, too. In fact, you’ve probably automated, systematised and standardised to such an extent by now, its as though you’re doing virtually no work at all – you just keep getting richer!

And you’re the world’s number-one inflated airbed supplier, with partners all around the world.

All because you met a partner with a pump…

That ‘pump’ could be any skill or asset you don’t possess. And your airbeds could be anything they don’t have. But together? Together, the world is at your feet.

Roy Everitt, Writing For Results

PS. To meet the owner of your potential 'pump' you will have to take some action. How about going to the next networking event, seminar or conference and just making a real effort to meet people? Go Here!

At Least Something Works!

Hello again.

Frustrating isn't quite the word when you've gone to the trouble of directing people to a website, only to find you can't update the content to give them what you've promised.

The mysteries of Internet Explorer and/or Google conspired to prevent me updating this page yesterday, but I'm here now.

And the plan was to tell you how the death of email marketing has been greatly exaggerated. To point out that any other advertising medium that could deliver a twenty-four percent response would be lauded to the hills. And any that subsequently delivered over sixty percent of those responders to the advertised event would be hailed as revolutionary.

It wasn't lauded (except by me) and there's nothing very revolutionary about email marketing. I guess it depends on three things:

1. How targeted the original list is
2. How good the offer is
3. How well we write the emails

So we can probably say we got three out of three for our last campaign. Fifty attendees from a list of about three hundred people (and from just under eighty opt-ins) has to be good.

So when I finished congratulating myself for that success I could only think I should be doing this kind of thing for a living!

Then I remembered I was, decided to tell a few people about it, and hit the brick wall that either Microsoft or Google temporarily threw up in my path.

Still, I'm here now, I've told you about it and I can only ask one question: how would a twenty-four percent response to your next campaign help YOUR business?

Roy Everitt, Writing for Amazing Results