Riding to the Rescue

If you've been following me and/or Cinnamon Edge for any length of time you probably know that we specialise in helping businesses, especially local businesses, with their marketing.

Unless you're a client of ours you probably won't know how we go about doing that, and one of the big dangers, that I warned about in a previous post, is buying marketing services from a company with something to sell.

And by 'something to sell' I mean a particular product or service that they want to sell you, rather than trying to discover what your business actually needs and even if they can really help you at all.

We have something to sell, too. But it's not so much a product or service as an end result, and that end result is success for your business.

Something else you might know about me is that I'm a keen cyclist and therefore very interested, because I'm a student of business too, in the bicycle industry and cycle retailers.

Two recent reports put the value of the UK cycle industry at between 1.5 and 6 billion pounds, so there's a lot of money to be made by people with the necessary passion and business skills.

Now, one of the great things about cycle retailers is that they're usually very enthusiastic about all things cycling. Like most people with a passion, they enjoy working in a business that reflects that passion. But that doesn't always mean they're the best business people and get the best results possible from their business.

Many keen cyclists love their 'LBS' - their local bike shop - because of the enthusiasm and expertise they get from being served by a fellow cyclist, but shop owners take that sort of loyalty for granted at their peril because their customers will be spending their money elsewhere, too.

Which is where I come in. I know for a fact that most bike shops could add about 30% to their sales by making a few small changes to the way they do business. They can probably find another 10-20% with a few other tweaks and the same again with a bit of lateral thinking and inventiveness.

Now, you may not have the time, energy or expertise to do those things for yourself, but I do. In fact, that IS what I do - help businesses add at least 10-30% to their profits by identifying their problems and missed opportunities first and then fixing them.

That, and ride my bike!

Contact me here, email me at roy@RoyEveritt.com or phone 01284 753912 in UK office hours to find out if I can help your business.

Roy