Monday 30 April 2012
Novanna Agricultural Measurement Systems: Buying Agricultural Measuring Systems Online
Novanna Agricultural Measurement Systems: Buying Agricultural Measuring Systems Online: Although a search on Google will reveal several companies selling agricultural measuring equipment, only Novanna in the UK has a full range...
Tuesday 17 April 2012
Best First Step for a Local Business
Before you build a website and even before you claim your new company's Google Places page there's a simple step you can take that will get your business visible online in a matter of minutes.
Doing this first will also help get your Places Page verified and indexed quickly and will ultimately help the search engine optimisation of your website. This step often takes just minutes and your new business can be in front of a targeted audience (potential customers looking to buy) in next to no time.
If you haven't guessed already, I'm talking about directories. Adding your new business (or your established business) to all the diectories you can is an excellent way to increase your visibility directly, and a very good way to tell Google to index your Places page and your main website as well.
Thanks to directories, our clients often have seven or eight positions on page one of Google for their main keywords. Only one or two places will be their website, one may be a places page and the rest will be directory listings. They can all bring clients and customers to the business.
Local directories are especially valuable for local businesses and practices like dentists, accountants and solicitors, which is why we've been developing directories for Bury St Edmunds dentists and solicitors and why we'll be developing our Bury St Edmunds accountants' directory soon.
We have already added basic information for most if not all the local dentists and solicitors to our directories.This basic listing is free.
If you have a dentist or solicitors practice in or near Bury St Edmunds you should check your listing on the relevant directory, which is already live and climbing the search engine rankings. It's important that your details are accurate and as complete as possible, so please get in touch (details on each site) if you want to change anything about your listing or add more detail.
You'll find the Bury St Edmunds Solicitors directory at http://www.solicitorsburystedmunds.co.uk.
The Bury St Edmunds Dentists directory is at http://www.dentistburystedmunds.co.uk
Roy
Doing this first will also help get your Places Page verified and indexed quickly and will ultimately help the search engine optimisation of your website. This step often takes just minutes and your new business can be in front of a targeted audience (potential customers looking to buy) in next to no time.
If you haven't guessed already, I'm talking about directories. Adding your new business (or your established business) to all the diectories you can is an excellent way to increase your visibility directly, and a very good way to tell Google to index your Places page and your main website as well.
Thanks to directories, our clients often have seven or eight positions on page one of Google for their main keywords. Only one or two places will be their website, one may be a places page and the rest will be directory listings. They can all bring clients and customers to the business.
Local directories are especially valuable for local businesses and practices like dentists, accountants and solicitors, which is why we've been developing directories for Bury St Edmunds dentists and solicitors and why we'll be developing our Bury St Edmunds accountants' directory soon.
We have already added basic information for most if not all the local dentists and solicitors to our directories.This basic listing is free.
If you have a dentist or solicitors practice in or near Bury St Edmunds you should check your listing on the relevant directory, which is already live and climbing the search engine rankings. It's important that your details are accurate and as complete as possible, so please get in touch (details on each site) if you want to change anything about your listing or add more detail.
You'll find the Bury St Edmunds Solicitors directory at http://www.solicitorsburystedmunds.co.uk.
The Bury St Edmunds Dentists directory is at http://www.dentistburystedmunds.co.uk
Roy
Tuesday 10 April 2012
Complaints - A Cause for Concern or Simply Inevitable?
We have automated messaging set up on most of our Twitter accounts, so that new followers get a brief DM about Cinnamon Edge and an invitation to call us. We use Social Oomph which is a free service and it seems that recently some of our long-term followers have been getting the message at random, and sometimes twice.
We've had one complaint about it (out of several thousand followers across all our accounts) but I investigated anyway and saw that the messages have been sent to some people who shouldn't have received them. As a result, I turned off the automated 'Welcome DM' on that account.
Then I stopped to think. The only reasons for us as a marketing company to stop communicating are if it either costs more than it returns directly, or if it indirectly harms the business by damaging our reputation in some way. Of course, a complaint on Twitter is fairly public, so it has to be taken seriously, but one complainant in about five thousand followers is hardly statistically significant.
I can imagine, I think, what top copywriter Jon McCulloch might say about this - if nobody's complaining you're not trying hard enough. He doesn't do Twitter but he does advocate emailing your list every day and asserts once again in today's email that no one who's followed his advice about that has failed to make more sales and profit. Some people hate daily emails, it's true, and will unsubscribe, but more people become customers than would otherwise do so and if you're in business you presumably want to sell something...
Keep communicating. As it happens, I don't think we get a measurable return from our welcome DM so it will be no great loss if we stop it altogether, but not just because one person complained about getting the same message twice in three days (and three times in six months).
Meanwhile, we plan to step up our email marketing. I'll let you know how that goes!
Roy
We've had one complaint about it (out of several thousand followers across all our accounts) but I investigated anyway and saw that the messages have been sent to some people who shouldn't have received them. As a result, I turned off the automated 'Welcome DM' on that account.
Then I stopped to think. The only reasons for us as a marketing company to stop communicating are if it either costs more than it returns directly, or if it indirectly harms the business by damaging our reputation in some way. Of course, a complaint on Twitter is fairly public, so it has to be taken seriously, but one complainant in about five thousand followers is hardly statistically significant.
I can imagine, I think, what top copywriter Jon McCulloch might say about this - if nobody's complaining you're not trying hard enough. He doesn't do Twitter but he does advocate emailing your list every day and asserts once again in today's email that no one who's followed his advice about that has failed to make more sales and profit. Some people hate daily emails, it's true, and will unsubscribe, but more people become customers than would otherwise do so and if you're in business you presumably want to sell something...
Keep communicating. As it happens, I don't think we get a measurable return from our welcome DM so it will be no great loss if we stop it altogether, but not just because one person complained about getting the same message twice in three days (and three times in six months).
Meanwhile, we plan to step up our email marketing. I'll let you know how that goes!
Roy
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