Tuesday 22 July 2008

NEWS RELEASE:

Fastest-Growing Profession Has Potential To Do Great Harm...

Recent comments from golfer John Daley, condemning remarks by his ex-coach about alleged drinking bouts, reminds us that coaches frequently find themselves in a position of great trust. Whether personal, professional or sporting, all coaches are liable to hear and learn things about their clients that are best kept from the outside world.

Some personal coaches, though, might mistakenly invite such revelations. So how do we know who we can trust with some of our less savoury secrets? Are we risking great harm to our reputations and ourselves by seeking the help of a life coach?

‘Only if we confuse coaching with the confessional or even therapy’, says life coach marketer Roy Everitt. He believes there is no need to spill the beans on anything we wouldn’t tell our biggest rivals, apart from our business plans and targets for the future.

‘Even then’, he says, ‘why would we be planning anything untoward?’ Provided we keep the details behind closed doors in a ‘commercial in confidence’ agreement that should be implicit in any working relationship, we have nothing to fear.

Yes, the potential for damage is there, says Roy, but only if we misunderstand what a life coach is actually for.

‘Helping us find a desired destination and designing a route map to get there from here is about the extent of it’, he says.

‘It’s a truly valuable service’, adds Roy, ‘and the fear of letting something slip shouldn’t stop us accepting the help of a genuine and committed life coach’.

Roy helps promote and market coaches through innovative and cost-effective means, concentrating on ‘getting done what needs doing’ rather than what his clients already feel comfortable doing for themselves. He’s married to life coach Jacqui Carrel, author of Become a Professional Life Coach and with whom he co-authored The Complete Marketing Manual.

Sunday 20 July 2008

Are You So Good Your Clients ‘Desert You’?

If you’re an excellent life coach whose clients tend to do so well, so quickly, that they soon no longer need you, here's some great news.

Because, if you’re that good, you probably feel should have more clients than you can handle, but perhaps getting those new clients isn’t proving as easy as you hoped …

In which case, you probably want:

· More referrals

· More leads

· More high-paying clients

· Less time spent promoting your practice

· More ‘billable time’

· More of your own lifestyle goals to come true…

Well, here’s the good news from one specialist life coach marketer: you can have all of those things, and soon.

Because, unlike most marketing companies who talk about ‘tailored solutions’ and then try to use a template, or ‘one size fits all’ approach to promoting your business, I specialise in promoting life coaches and similar professionals. That means I know where your problems are most likely to lie and, more importantly, I know from experience exactly what the best fix is likely to be.

But that doesn’t mean all life coaches are the same, either. In fact, if there’s a more individual bunch of professionals than life coaches, I’ve yet to find it. That’s why I listen first of all, to how you feel things are going and where you may feel they’re going wrong.

Sometimes that means I can reassure you about a problem that’s actually less of a big deal than you feared. Other times I might point out something you hadn’t spotted. But that’s my job. Once we’ve got it straight, identified the problems and discussed solutions, you can leave most of it to me. I take away the fear of 'How do I do that?' and replace it with 'Consider it done'.

So you can get on with what you’re great at (at which I’d be, shall we say, less gifted), and you leave me to do what I specialise in, namely:

· Getting you more referrals

· Getting you more leads

· Turning more leads into clients

· Getting you more high-paying clients

· Giving you more paid time

· Getting you closer to your goals and even considering new, more ambitious goals

But you can do your own life coaching! Let’s just say I can give you the opportunity.

Drop me an email and I'll get in touch

Roy Everitt, Marketing Professionals

Thursday 3 July 2008

Marketing For Life Coaches

Hello again,

Not everyone is aware that my wife, Jacqui Carrel is a life coach, as well as being the other half of Cinnamon Edge. And there are a lot of life coaches out there these days - in fact, it's said to be the UK's fastest-growing profession.

So, it follows that to be a successful life coach, you need to be:

1 Very good at coaching

2 Very good at marketing

Luckily, Jacqui is both. But not everyone has the time or the inclination to learn a profession and learn how to promote themselves. Even those who know how, don't always have the time and energy to devote to marketing.

The problems of learning to do both things is amply addressed in Jacqui's new manual, just released, The Life Coaching Manual.

But for those life coaches for whom marketing remains either a problem or a chore, we also have a solution: specialist life coach marketing from yours truly. Apart from contributing chunks of marketing ideas and methods to The Life Coaching Manual and co-authoring The Complete Marketing Manual, I've also helped and advised other life coaches and similar professionals with their marketing and promotion.

So you know, if you're a life coach looking to promote yourself more effectively, or a new or prospective life coach looking to get started, you've come to the right place.

I know you want:
  • More leads

  • More referrals

  • More higher-paying clients

  • More payable hours and fewer spent promoting yourself

  • To move closer to YOUR dreams, more quickly

All of which you can get from Cinnamon Edge. If you're a new life coaches or you're business isn't bringing you the rewards you hoped for, you should buy The Life Coaching Manual. All business people who want to do better should take a serious look at The Complete Marketing Manual...

And if you want more personal hands-on help with your marketing, especially if you're a life coach, you should contact me.

Roy Everitt, Specialist Life Coach Marketer.