Wednesday 25 January 2012

Really Simple SEO for Business Owners

Our latest book has just been published on Amazon and this one carries my name, so I'm very happy to announce the launch today of Really Simple SEO for Business Owners.

 

In the book you will learn about the techniques I used to get SEO Suffolk onto page one for at least four major keywords in less than a week. Those are the same methods we've used to help Flatpack Assembly Suffolk to multiple listings on page one and it's a major factor in helping The Foot Care Centre Kings Lynn and the College of Foot Care Professionals to dominate the search results in their markets.

You might be wondering how that could be "really simple", but you won't know until you read the seven powerful steps in the book!

Really Simple SEO for Business Owners is a short book that costs less than £2 and you don't even need a Kindle to read it - download the free app and read it on your PC or iPad.

After the launch yesterday of How to Become a Foot Care Professional we were thrilled to see it's already a best seller in its category. We're obviously doing something right, which is why you should think of us if you're planning a book of your own. We can help you write, edit, format and publish it. In fact, we could even do all of that for you. Visit the Cinnamon Edge website to see more about our witing and publishing services .


Roy

Friday 20 January 2012

SEO-Suffolk.co.uk

Rather than desecrate the Cinnamon Edge blog with the little poem I used at the Stowmarket Chamber meeting this morning to introduce our dedicated SEO service for Suffolk, I thought I'd better post it under my own name...

It's called SEO-Suffolk.co.uk

There once was a business near here
that wanted its site to appear
on Google's first page,
it was taking an age:

"It will never appear" was the fear...

To Cinnamon Edge for a chat.
(You don't pay a penny for that.)
Some testing, some tweaking,
brought what they were seeking:
Google's top page - just like that!

Remember the website - you heard it today:
SEO-Suffolk dot co dot uk

I was also very pleased to be able to tell everyone that the website is on page one of Google in less than a week!

Roy

Tuesday 17 January 2012

Reasons to be Secret about SEO Suffolk

Since I built our new website SEO Suffolk on Friday evening I've been delighted to see it rising quickly in the search results, for lots of reasons.

For example, while being successful with our own SEO obviously demonstrates that our SEO system works, any delay could have looked like failure and been embarrassing and possibly damaging to our reputation. It's one thing having SEO success for a client who sells foot care, another entirely to have the same success when we're selling SEO!

As soon as we start building links from social media the whole undertaking becomes very public, especially to our local audience of Suffolk business owners. Without quick success we could have looked a bit desperate posting those links. Thankfully, success did come quickly and it was achieved over a weekend, so we could tell people on Monday morning that we were already on page one or two for at least three of our main search terms.

We might have taken a more cautious route and avoided social media altogether while we built less conspicuous links from directories, article sites, news releases and the like. Success might have taken longer but any delayed success or 'failure' would then have been a private affair.

But there's another question about being so public with our SEO methods - are we giving the game away to our competitors or our potential customers (so they no longer need us)?

Well, yes, we are giving away our secrets, but they're really not so secret to an SEO 'expert' who really knows what they're doing (although not all of them seem to). And we find the best clients for us aren't so much ignorant of what's required as uninterested or just too busy. Busy is good - it usually means they can afford to pay us!

So we use Social Media Marketing as part of our Search Engine Optimisation and as a big part of our Search Engine Domination, too. It's not secret, but it is wonderful to see it working!

Roy

PS. If you want to know even more about the Search Engine Optimisation techniques that got our new SEO Suffolk site onto page one inside three days, watch out for my new book to be published on Kindle in the next day or two. It will be called something like "Very Simple SEO for Business Owners" but there are a few wannabe SEO experts who can learn from it, too!

Saturday 14 January 2012

"New" SEO Service for Suffolk

I've been busy over the last two days creating a new website to promote our Search Engine Optimisation for Suffolk businesses. Of course, we offer the same service to businesses wherever they're based, but with local search marketing becoming such a big deal, companies are tending to look for local SEO companies.

This is both an example of satisfying a demand and a real-world test of our abilities. There are a lot of websites optimised to some extent for the phrase "SEO Suffolk", and it's no surprise to see our new SEO Suffolk website isn't on page one just yet!

So if you're a business in Suffolk and you're looking for a Suffolk-based SEO company, you might just as well go straight to SEO Suffolk. And, pretty soon, when you search for SEO services in Suffolk you'll find us anyway.

At the moment the Wordpress based site is using the standard 2010 theme and there's a lot to do to make it truly stand out, but I have started with the SEO!

Roy

Wednesday 11 January 2012

Happy New Year - Take 2!

So, did you jump out of bed on 2nd or 3rd of January and launch the new year with a spring in your step and a song in your heart? Is your business now humming with activity and the balance sheet swelling with new customers' money?

Did you set your automated marketing system to 'maximum' and start to reap the benefits within days?

Are you snowed under with work and filling your coffers while your customers are bursting to pay you more?

Thought not.

The new year is supposed to be a time for fresh starts and refocused efforts. Unfortunately, customers have hangovers, too. They didn't jump out of their beds on the 2nd January eager to find new things to buy and desperate to give you their money. Apart from the excitement of the January Sales (which probably started in December), spending money is not high on most people's "to do" lists at this time of year.

But a sluggish market is no excuse for not trying. In fact, it's a signal that you need to try harder - history shows us time and again that companies who continue marketing in a slump are more likely to survive and even thrive. So, if you don't have a marketing plan in place or you haven't quite found the impetus to get started yet in 2012...

... HAPPY NEW YEAR!

Time to get up and get going!

Naturally, Cinnamon Edge are eager to help with your marketing so your business can thrive in 2012. In fact, we're all fired up and ready to go!


Roy

Sunday 1 January 2012

Embrace This and Grow in 2012

Written for the Crack on Newsletter:

This is traditionally the time of year when we wish each other health and prosperity, success, happiness and everything we would wish for ourselves. I certainly wish you all of that.

At the start of 2012, though, you might just be hoping it will turn out better than 2011!

Not necessarily, of course. You might have made great progress with your life's plans, started a new career, met the love of your life, or had any number of wonderful things happen to you. Hopefully, you did.

For the world in general, though, 2011 was a tough year. While some parts of the world went through political turmoil and even violent revolution, other places suffered financial crisis, mass redundancies and unsettling events that point to an uncertain future.

However, there are two things we can be certain about. Firstly, the future will not be exactly as we expect - there will be unforeseeable events, accidents and discoveries, unimaginable alliances and probably acts of violence and stupidity that affect millions of people worldwide.

The second thing we can be sure of is that we'll all have more of something very valuable by the end of 2012 than we do today. It's something we earn more of every year we're alive.

While we can't guarantee to be richer, happier or healthier from one day to the next, let alone year by year, there is something unique we can only acquire and seldom if ever lose...

That thing is experience, and to some extent it governs who we are and who we become.

It's experience that gives us an idea of what to expect from a given situation. It's experience that tells us whether to trust someone (or ourselves) to keep a promise. It's experience that helps to keep us alive and it's experience alone that always grows, whether the events in our lives are good, bad or indifferent.

While I certainly wish you more good and happy experiences than bad or unhappy ones, whatever events happen in your life in 2012 you can be sure they will all be positive, in that you can only ever grow your experience account.

Embrace experience in the next twelve months and grow your account more than ever before. No one ever reached the end of their life and wished they'd done less!

~ Roy

PS. What I can't be certain of is the exchange rate between experience and wisdom... that is up to you!