Do you ever get that feeling that whatever you do you should probably be doing something else? That there aren't enough hours in the day and however hard you try, nothing gets done? That you're going round in circles and getting nowhere?
It's usually down to stress, and it's a killer for you and your business. And it usually has less to do with how much you have to do than with how little success you're having from doing it. If you feel you're stressed about a lack of customers, or the customers who are late paying you (again), you're actually stressed about a lack of income. And the way out of that isn't found by running round in circles or getting angry with the late payers or reluctant buyers (although you should have a system to pursue late payers).
No, the answer to a lack of customers is better marketing, starting with assessing what you're doing now.
But what if you're too stressed to see that clearly, too?
Well, the answer to that is to have someone objective and relatively uninterested do it for you. Someone who will listen calmly, see clearly and advise objectively. And preferably someone that can get done what you're not getting done however hard you try, which is where we came in.
And it's where Cinnamon Edge's marketing expertise comes in. If you can stop spinning just long enough to pick up the phone or shoot us an email, call 01284 767193 or email info@cinnamonedge.co.uk.
Or you can find us on Twitter @CinnamonEdge or Facebook www.facebook.com/CinnamonEdge. Choose whichever is easiest and least stressful for you, because we're here to take that stress away, not add to it.
Roy
Showing posts with label online marketing. Show all posts
Showing posts with label online marketing. Show all posts
Thursday, 15 March 2012
Wednesday, 11 January 2012
Happy New Year - Take 2!
So, did you jump out of bed on 2nd or 3rd of January and launch the new year with a spring in your step and a song in your heart? Is your business now humming with activity and the balance sheet swelling with new customers' money?
Did you set your automated marketing system to 'maximum' and start to reap the benefits within days?
Are you snowed under with work and filling your coffers while your customers are bursting to pay you more?
Thought not.
The new year is supposed to be a time for fresh starts and refocused efforts. Unfortunately, customers have hangovers, too. They didn't jump out of their beds on the 2nd January eager to find new things to buy and desperate to give you their money. Apart from the excitement of the January Sales (which probably started in December), spending money is not high on most people's "to do" lists at this time of year.
But a sluggish market is no excuse for not trying. In fact, it's a signal that you need to try harder - history shows us time and again that companies who continue marketing in a slump are more likely to survive and even thrive. So, if you don't have a marketing plan in place or you haven't quite found the impetus to get started yet in 2012...
Time to get up and get going!
Naturally, Cinnamon Edge are eager to help with your marketing so your business can thrive in 2012. In fact, we're all fired up and ready to go!
Roy
Did you set your automated marketing system to 'maximum' and start to reap the benefits within days?
Are you snowed under with work and filling your coffers while your customers are bursting to pay you more?
Thought not.
The new year is supposed to be a time for fresh starts and refocused efforts. Unfortunately, customers have hangovers, too. They didn't jump out of their beds on the 2nd January eager to find new things to buy and desperate to give you their money. Apart from the excitement of the January Sales (which probably started in December), spending money is not high on most people's "to do" lists at this time of year.
But a sluggish market is no excuse for not trying. In fact, it's a signal that you need to try harder - history shows us time and again that companies who continue marketing in a slump are more likely to survive and even thrive. So, if you don't have a marketing plan in place or you haven't quite found the impetus to get started yet in 2012...
... HAPPY NEW YEAR!
Time to get up and get going!
Naturally, Cinnamon Edge are eager to help with your marketing so your business can thrive in 2012. In fact, we're all fired up and ready to go!
Roy
Friday, 28 October 2011
Moving Quickly On...
Hello again
We've just moved house (at rather short notice, hence the headline) which means, since we work from home, that we've also moved office.
Our new address is:
2 Chichester Close
Bury St Edmunds
IP33 2LZ
And our new phone number: 01284 767193.
After such a quick move there was a lot of sorting out and decluttering to do. We have to thank Mark Byford and Gary Spencer of Crack on!! who supplied the van and heavy lifting on the day (seven trips!) and so it was easy to decide where all our surplus stuff would go. Mark has already been back twice with the Crack on!! van to collect for their new warehouse/shop in Thetford.
But we (that's Cinnamon Edge) are back into the swing of things, we've almost stopped tripping over boxes, and we're ready to help you with your business' marketing just as soon as you want to call the new number!
That's 01284 767 193.
Roy
We've just moved house (at rather short notice, hence the headline) which means, since we work from home, that we've also moved office.
Our new address is:
2 Chichester Close
Bury St Edmunds
IP33 2LZ
And our new phone number: 01284 767193.
After such a quick move there was a lot of sorting out and decluttering to do. We have to thank Mark Byford and Gary Spencer of Crack on!! who supplied the van and heavy lifting on the day (seven trips!) and so it was easy to decide where all our surplus stuff would go. Mark has already been back twice with the Crack on!! van to collect for their new warehouse/shop in Thetford.
But we (that's Cinnamon Edge) are back into the swing of things, we've almost stopped tripping over boxes, and we're ready to help you with your business' marketing just as soon as you want to call the new number!
That's 01284 767 193.
Roy
Sunday, 9 October 2011
We've Always Been in the 'Offline Niche'
Hello again.
If you have a business of any kind at all the chances are you have been contacted a lot recently by ‘marketing consultants’ or 'online marketing experts’ offering to help you update your marketing, save on your advertising and market your business more effectively online.
These people are mainly Internet marketers looking to employ their skills and knowledge to help you and your business – and most of them are totally genuine.
However, an awful lot of Internet marketers are moving to what has become known as the ‘offline niche’ (that’s businesses like yours) because making money online is not quite as easy as they were led to believe. It’s certainly not as easy as it used to be. They've been led to believe that life is easier in the offline world and they've probably bought information products telling them exactly how easy it is...
Not that that’s your problem, of course – until you start being pestered by ‘offline marketers’ you’ve never heard of and barraged with emails and phone calls you didn’t want.
As I say, most of these people are totally genuine. Some of them could actually help your business. A few of them have real-world experience, too.
But most of them are primarily Internet marketers and most of the help they can give your business comes with the assumption that Internet marketing, websites and emails are the best thing for your business – before they even know what your business is about.
At Cinnamon Edge, however, we’ve always been in the ‘offline niche’ – or ‘business marketing and promotion’ as we prefer to call it. We’ve always worked with ‘offline’ businesses (businesses not unlike yours) and we’ve always asked questions first before we offered any suggestions or advice, let alone offered our services.
That’s why, if your business needs better marketing or promotion, or you just want to find out if it could, Cinnamon Edge is the place to come first.
Yes, we do build websites, do search engine optimisation (SEO), write web copy and conduct email marketing campaigns and write newsletters, articles and online news releases, build links, create videos and optimise your Google Places page. We’ll even run your social media campaigns for you – but ONLY if any of those are actually going to help your business.
We also write press ads and printed articles, brochure copy and press releases – in fact, whatever your business needs to do or needs to do better.
But first, we find out exactly what you do need – just as we always have.
Roy
PS. There ARE people out there who can help you - especially if the ones who have had real world experience or the kind of training that teaches them everything that really could help your business.
Very soon I'll tell you how you can tell the difference between them and the rest!
Meanwhile, you're safe with marketing help from Cinnamon Edge.
PPS. We also run training courses and workshops, as well as in house training.
If you have a business of any kind at all the chances are you have been contacted a lot recently by ‘marketing consultants’ or 'online marketing experts’ offering to help you update your marketing, save on your advertising and market your business more effectively online.
These people are mainly Internet marketers looking to employ their skills and knowledge to help you and your business – and most of them are totally genuine.
However, an awful lot of Internet marketers are moving to what has become known as the ‘offline niche’ (that’s businesses like yours) because making money online is not quite as easy as they were led to believe. It’s certainly not as easy as it used to be. They've been led to believe that life is easier in the offline world and they've probably bought information products telling them exactly how easy it is...
Not that that’s your problem, of course – until you start being pestered by ‘offline marketers’ you’ve never heard of and barraged with emails and phone calls you didn’t want.
As I say, most of these people are totally genuine. Some of them could actually help your business. A few of them have real-world experience, too.
But most of them are primarily Internet marketers and most of the help they can give your business comes with the assumption that Internet marketing, websites and emails are the best thing for your business – before they even know what your business is about.
At Cinnamon Edge, however, we’ve always been in the ‘offline niche’ – or ‘business marketing and promotion’ as we prefer to call it. We’ve always worked with ‘offline’ businesses (businesses not unlike yours) and we’ve always asked questions first before we offered any suggestions or advice, let alone offered our services.
That’s why, if your business needs better marketing or promotion, or you just want to find out if it could, Cinnamon Edge is the place to come first.
Yes, we do build websites, do search engine optimisation (SEO), write web copy and conduct email marketing campaigns and write newsletters, articles and online news releases, build links, create videos and optimise your Google Places page. We’ll even run your social media campaigns for you – but ONLY if any of those are actually going to help your business.
We also write press ads and printed articles, brochure copy and press releases – in fact, whatever your business needs to do or needs to do better.
But first, we find out exactly what you do need – just as we always have.
Roy
PS. There ARE people out there who can help you - especially if the ones who have had real world experience or the kind of training that teaches them everything that really could help your business.
Very soon I'll tell you how you can tell the difference between them and the rest!
Meanwhile, you're safe with marketing help from Cinnamon Edge.
PPS. We also run training courses and workshops, as well as in house training.
Friday, 26 August 2011
How Much for Marketing?
I've been spending part of the last week on promoting a new local business, Flatpack Suffolk, who assemble flat pack items in your home or office, including furniture, equipment and small garden buildings.
The brief was simple - "Free or very cheap"!
That makes it very pleasing to be able to point to a website on page two of Google and two or three mentions of Flatpack Suffolk on page one, depending on the exact search term and the vagaries of Google's personal results pages.
This has been done with a blogger-based website (meaning it has ten indexed pages, as well as the standard blog), some local directory submissions, and Flatpack Suffolk also has accounts on Twitter and Facebook. You'll probably notice that all those things are free.
You can do this too. When a new local business can start to build such an obvious presence in less than a week, why do so many local businesses have no Internet presence at all?
There's a lot more to online marketing for business than your website - online marketing in 2011 is all about the size and effectiveness of your online presence, using every means at your disposal.
If you need help with any of that - expertise, training or hands-on help, contact an online marketing specialist like Cinnamon Edge. .
Roy
Email me roy@cinnamonedge.co.uk or call us on 01284 753912 to discuss your needs.
The brief was simple - "Free or very cheap"!
That makes it very pleasing to be able to point to a website on page two of Google and two or three mentions of Flatpack Suffolk on page one, depending on the exact search term and the vagaries of Google's personal results pages.
This has been done with a blogger-based website (meaning it has ten indexed pages, as well as the standard blog), some local directory submissions, and Flatpack Suffolk also has accounts on Twitter and Facebook. You'll probably notice that all those things are free.
You can do this too. When a new local business can start to build such an obvious presence in less than a week, why do so many local businesses have no Internet presence at all?
There's a lot more to online marketing for business than your website - online marketing in 2011 is all about the size and effectiveness of your online presence, using every means at your disposal.
If you need help with any of that - expertise, training or hands-on help, contact an online marketing specialist like Cinnamon Edge. .
Roy
Email me roy@cinnamonedge.co.uk or call us on 01284 753912 to discuss your needs.
Tuesday, 2 August 2011
Here's What That Looks Like
I talked a bit about 'online domination' a while back. You might have followed links to Cinnamon Edge to see what online domination looks like, but in case you didn't, here it is:
Look closely and you'll see how we managed to dominate Google's first page for 'search engine domination workshop' - very handy to show the delegates at our Search Engine Domination Workshop a day later!
Roy
Roy
Friday, 15 January 2010
More Online Marketing Clients
A busy few weeks of ahead for us in Bury St Edmunds as more clients have sought our online marketing help to promoting their businesses.
Once again, we're looking beyond Bury and our new clients are in very different sectors, but the basic 'rules' of online marketing are the same for any business.
If you're planning to promote your business via the Internet, pop across to our marketing manual blog for some free advice on how you can do it yourself.
Roy
Once again, we're looking beyond Bury and our new clients are in very different sectors, but the basic 'rules' of online marketing are the same for any business.
If you're planning to promote your business via the Internet, pop across to our marketing manual blog for some free advice on how you can do it yourself.
Roy
Tuesday, 7 July 2009
Cinnamon Edge Moves (Temporarily...)
Due to unforseen circumstances (okay, we forgot), CinnamonEdge.com was allowed to lapse last week.
But, that little 'mishap' won't stop our online marketing, either in Bury St Edmunds and Suffolk, or for the rest of the world, for that matter...
...and Cinnamon Edge is now to be found at http://www.cinnamonedge.co.uk
See you back at the website!
Roy
But, that little 'mishap' won't stop our online marketing, either in Bury St Edmunds and Suffolk, or for the rest of the world, for that matter...
...and Cinnamon Edge is now to be found at http://www.cinnamonedge.co.uk
See you back at the website!
Roy
Tuesday, 23 June 2009
More Online Success
Take a look at Bury St Edmunds Online to see details of more online success for a local business.
This client took advantage of our limited-time offer to get her website onto page one for half the normal price - and it took less than a week.
Go to Bury St Edmunds Online to read more.
UPDATE and MORE DETAILS: After targeting the phrase 'wedding cakes', Jean Barker saw her Amazing Cakes by Jean website jump from page 5 to page 1 for wedding cakes in Bury St Edmunds. By concentrating our efforts on Bury St Edmunds Suffolk, we've been able to transform her results for wedding cakes Suffolk, in the last 7 days as well.
Roy
This client took advantage of our limited-time offer to get her website onto page one for half the normal price - and it took less than a week.
Go to Bury St Edmunds Online to read more.
UPDATE and MORE DETAILS: After targeting the phrase 'wedding cakes', Jean Barker saw her Amazing Cakes by Jean website jump from page 5 to page 1 for wedding cakes in Bury St Edmunds. By concentrating our efforts on Bury St Edmunds Suffolk, we've been able to transform her results for wedding cakes Suffolk, in the last 7 days as well.
Roy
Tuesday, 6 May 2008
Business Building Strategies E-Course
Are you using the Internet properly in your business?
Obviously, we use the Internet for a lot of our marketing: it's cheap and powerful and quite easy to use once you get into it. But because it's so versatile you might have despaired of ever learning enough about it to make it work for YOUR business.
Well, here's a brilliant resource we've just uncovered. It's the business building strategies e-course and it's very impressive. It's a combined effort from 50 of the Internet's top level entrepreneurs. Each one shares how they made it to the top of the heap and how they continue to grow their business and their incomes, regardless of the economic climate.
Note that you can use these methods whether or not your business is Internet based, and even if you're very new to business.
But I think the best thing about this course is you can pick one 'instructor' and follow their exact steps to build your business online, take their strategies to make a very substantial part-time income, or just fill in the blanks in your own knowledge by cherry-picking the information you need.
But whichever option suits you, we know this course will help you achieve your business and financial goals. You can review the Business Building Strategies E-Course here.
Roy Everitt, Writing For Results
PS Speaking of results: for results-based marketing, go to The Complete Marketing Manual. We'll even give a free chapter when you visit the sales page.
http://www.cinnamonedge.com/cmm.html
Obviously, we use the Internet for a lot of our marketing: it's cheap and powerful and quite easy to use once you get into it. But because it's so versatile you might have despaired of ever learning enough about it to make it work for YOUR business.
Well, here's a brilliant resource we've just uncovered. It's the business building strategies e-course and it's very impressive. It's a combined effort from 50 of the Internet's top level entrepreneurs. Each one shares how they made it to the top of the heap and how they continue to grow their business and their incomes, regardless of the economic climate.
Note that you can use these methods whether or not your business is Internet based, and even if you're very new to business.
But I think the best thing about this course is you can pick one 'instructor' and follow their exact steps to build your business online, take their strategies to make a very substantial part-time income, or just fill in the blanks in your own knowledge by cherry-picking the information you need.
But whichever option suits you, we know this course will help you achieve your business and financial goals. You can review the Business Building Strategies E-Course here.
Roy Everitt, Writing For Results
PS Speaking of results: for results-based marketing, go to The Complete Marketing Manual. We'll even give a free chapter when you visit the sales page.
http://www.cinnamonedge.com/cmm.html
Thursday, 17 April 2008
21 Ways to Promote Your Business
Hello again.
If you have a business of any kind, you might be getting a bit twitchy about the economy.
You might even be tempted to cut a few corners with your marketing, to shave a few pounds or dollars off the 'cost'.
Well, you should and you shouldn't...
The good news is you can nearly always find a way to get more effective marketing for less. The even better news is we can tell you how, and even that advice is free!
The even better news is we can also show you how to get so much more for your money that you'll soon be proving the ultimate marketing truth: Spending on effective marketing is an investment, not a cost.
So go to http://www.cinnamonedge.com/cmm.html and sign up for the free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.
And, while you're there, think about how quickly you could recoup a £47 investment in effective marketing!
The Complete Marketing Manual is on special offer, but we really don't know how long that will last. You probably have until next Monday, at least, since we'll be away and far too busy to update the sales page until then.
But who knows? If it starts flying off the proverbial (and virtual) shelves, we might make time!
Roy Everitt, Writing For Results
PS Go to http://www.cinnamonedge.com/cmm.html anyway, and grab your free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.
If you have a business of any kind, you might be getting a bit twitchy about the economy.
You might even be tempted to cut a few corners with your marketing, to shave a few pounds or dollars off the 'cost'.
Well, you should and you shouldn't...
The good news is you can nearly always find a way to get more effective marketing for less. The even better news is we can tell you how, and even that advice is free!
The even better news is we can also show you how to get so much more for your money that you'll soon be proving the ultimate marketing truth: Spending on effective marketing is an investment, not a cost.
So go to http://www.cinnamonedge.com/cmm.html and sign up for the free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.
And, while you're there, think about how quickly you could recoup a £47 investment in effective marketing!
The Complete Marketing Manual is on special offer, but we really don't know how long that will last. You probably have until next Monday, at least, since we'll be away and far too busy to update the sales page until then.
But who knows? If it starts flying off the proverbial (and virtual) shelves, we might make time!
Roy Everitt, Writing For Results
PS Go to http://www.cinnamonedge.com/cmm.html anyway, and grab your free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.
Tuesday, 13 November 2007
Selling Information Products
Hello
Just a quick one this evening...
As a copywriter, part of my business is in creating and marketing information products. In fact, the major products we're working on at Cinnamon Edge right now are information products to be marketed offline and online.
There's no doubt that the online option is the cheaper, easier option for beginners to the information product business. With that in mind I wrote a brief report about a year ago on how to get started online.
A few months ago I updated my beginners' guide and I've just made some more minor changes and posted it online HERE.
If you've been wanting to try your hand at info products but just don't know where to start, then start with my beginners' guide. It's totally free, you don't have to sign up for anything and it doesn't even need downloading.
Just read it on your screen, or feel free to print it and pass it on as you wish. Just keep my details intact if you do.
It's online and waiting for you right HERE.
UPDATE: Today saw the launch of a great new product that takes online marketing into the Web 2.0 age. And if that sounds a little intimidating, rest assured that Web 2.0 Stampede takes you every step of the way with Facebook, MySpace, etc, and every other manifestation of Web 2.0. I was lucky enough to get a preview copy, and it's brilliantly written. You can get your copy by clicking HERE.
Cheers for now,
Roy Everitt, Writing For Results
PS. If you're after some more advanced information, leave me a message here or email me here and I'll try to help. I look forward to hearing from you.
PPS. Don't forget, you can be amongst the first to get Web 2.0 Stampede here.
Just a quick one this evening...
As a copywriter, part of my business is in creating and marketing information products. In fact, the major products we're working on at Cinnamon Edge right now are information products to be marketed offline and online.
There's no doubt that the online option is the cheaper, easier option for beginners to the information product business. With that in mind I wrote a brief report about a year ago on how to get started online.
A few months ago I updated my beginners' guide and I've just made some more minor changes and posted it online HERE.
If you've been wanting to try your hand at info products but just don't know where to start, then start with my beginners' guide. It's totally free, you don't have to sign up for anything and it doesn't even need downloading.
Just read it on your screen, or feel free to print it and pass it on as you wish. Just keep my details intact if you do.
It's online and waiting for you right HERE.
UPDATE: Today saw the launch of a great new product that takes online marketing into the Web 2.0 age. And if that sounds a little intimidating, rest assured that Web 2.0 Stampede takes you every step of the way with Facebook, MySpace, etc, and every other manifestation of Web 2.0. I was lucky enough to get a preview copy, and it's brilliantly written. You can get your copy by clicking HERE.
Cheers for now,
Roy Everitt, Writing For Results
PS. If you're after some more advanced information, leave me a message here or email me here and I'll try to help. I look forward to hearing from you.
PPS. Don't forget, you can be amongst the first to get Web 2.0 Stampede here.
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