We've Always Been in the 'Offline Niche'

Hello again.

If you have a business of any kind at all the chances are you have been contacted a lot recently by ‘marketing consultants’ or 'online marketing experts’ offering to help you update your marketing, save on your advertising and market your business more effectively online.

These people are mainly Internet marketers looking to employ their skills and knowledge to help you and your business – and most of them are totally genuine.

However, an awful lot of Internet marketers are moving to what has become known as the ‘offline niche’ (that’s businesses like yours) because making money online is not quite as easy as they were led to believe. It’s certainly not as easy as it used to be. They've been led to believe that life is easier in the offline world and they've probably bought information products telling them exactly how easy it is...

Not that that’s your problem, of course – until you start being pestered by ‘offline marketers’ you’ve never heard of and barraged with emails and phone calls you didn’t want.

As I say, most of these people are totally genuine. Some of them could actually help your business. A few of them have real-world experience, too.

But most of them are primarily Internet marketers and most of the help they can give your business comes with the assumption that Internet marketing, websites and emails are the best thing for your business – before they even know what your business is about.

At Cinnamon Edge, however, we’ve always been in the ‘offline niche’ – or ‘business marketing and promotion’ as we prefer to call it. We’ve always worked with ‘offline’ businesses (businesses not unlike yours) and we’ve always asked questions first before we offered any suggestions or advice, let alone offered our services.

That’s why, if your business needs better marketing or promotion, or you just want to find out if it could, Cinnamon Edge is the place to come first.

Yes, we do build websites, do search engine optimisation (SEO), write web copy and conduct email marketing campaigns and write newsletters, articles and online news releases, build links, create videos and optimise your Google Places page. We’ll even run your social media campaigns for you – but ONLY if any of those are actually going to help your business.

We also write press ads and printed articles, brochure copy and press releases – in fact, whatever your business needs to do or needs to do better.  

But first, we find out exactly what you do need – just as we always have.

Roy

PS. There ARE people out there who can help you - especially if the ones who have had real world experience or the kind of training that teaches them everything that really could help your business.

Very soon I'll tell you how you can tell the difference between them and the rest!

Meanwhile, you're safe with marketing help from Cinnamon Edge.

PPS. We also run training courses and workshops, as well as in house training.

Proving SEO is Easy...

...When You Know How!

Hello again,

Recently, I've been asked by a few people to help them get more traffic to their websites, and I've come up with a few tailor-made recommendations for how we can do this.

Most people want quick results and don't have the time to do much work themselves, so I often recommend buying targeted traffic, using PPC. What I tend NOT to recommend is spending too much time on Search Engine Optimisation, because it's not usually so quick and it's something of a 'black art'.

David Congreave would beg to differ, I think, and he's convinced me that SEO is something we should always consider for every website we have a hand in.

To prove his point, David has published a free report 'Lucid SEO on Trial', detailing his campaign to win the SEO ranking contest for the recent Focus Marketing Seminar in London. And win it he did, handsomely, despite being banned by Google almost as soon as he'd started!

The report gives you a very good overview of how Mr Congreave's Lucid SEO system works, and it's worth grabbing, just for that. Plus, he nails a few misconceptions about optimisation (and he helped me modify my recommendations) with this well-written report.

I met David again at the Focus Seminar, and he was looking pretty pleased with himself, as well he might - he even beat the official Focus Marketing Seminars website on almost every major search engine - including Google.

Oh, here's Lucid SEO itself: http://www.lucid-seo.com/?rid=1713

Congratulations, David Congreave and Lucid SEO, and congratulations to you if you take a few of David's optimisation tips and transform your website's rankings.

Roy