Really Simple SEO for Business Owners

Our latest book has just been published on Amazon and this one carries my name, so I'm very happy to announce the launch today of Really Simple SEO for Business Owners.

 

In the book you will learn about the techniques I used to get SEO Suffolk onto page one for at least four major keywords in less than a week. Those are the same methods we've used to help Flatpack Assembly Suffolk to multiple listings on page one and it's a major factor in helping The Foot Care Centre Kings Lynn and the College of Foot Care Professionals to dominate the search results in their markets.

You might be wondering how that could be "really simple", but you won't know until you read the seven powerful steps in the book!

Really Simple SEO for Business Owners is a short book that costs less than £2 and you don't even need a Kindle to read it - download the free app and read it on your PC or iPad.

After the launch yesterday of How to Become a Foot Care Professional we were thrilled to see it's already a best seller in its category. We're obviously doing something right, which is why you should think of us if you're planning a book of your own. We can help you write, edit, format and publish it. In fact, we could even do all of that for you. Visit the Cinnamon Edge website to see more about our witing and publishing services .


Roy

It ALL Comes Down to Leadership

There are a lot of disgruntled people around today: disappointed with their results, disappointed with their leaders and fearful for the future.

Some of them blame the cuts, some blame the delivery of services and some blame the messenger.

Others have vowed to fight on, while a few have probably decided to call it a day.

You, however, are still here, fighting for what you believe in and struggling with all your might to keep the promises you made when you started out.

That's what leadership comes down to.

And that's the way of it in business (and politics, for that matter): factors outside your control affect you just as personally as the things within it; other people's actions get blamed on you and your business is affected by the performance of your competitors.

That's why it's important to be au fait with latest developments and up to date with the options available to your business, starting with the things that have the maximum positive effect for the minimum initial outlay.

That means starting with search engine marketing: the art of using Google, Bing, Yahoo and the rest to give you access to the biggest market for your products and services for the lowest cost yet - in fact, mostly free!

So it's not too late - you can still vote YES for your business, and you can do it today by choosing to join us in Bury St Edmunds on May 11th for our one day workshop on Search Engine Marketing.

At this small workshop you will get, not just the broad brush 'this should work' approach thata you might hear from experts and pundits elsewhere. Instead, you'll get specific and detailed advice to help YOUR business serve YOUR customers in YOUR market against YOUR competition.

In other words, it's your day to vote YES for your business.

See more details and book your place at http://semworkshop.eventbrite.com and learn more about all Cinnamon Edge's business workshops on the Cinnamon Edge website.

Call us today on 01284 753 912 to ask about special deals for sole traders and discounts for multiple tickets - we especially recommend you combine this event with our Search Engine Domination Workshop on June 9th.

We'll be in touch to ask you for your specific questions and challenges so we can give you the best possible deal on the day and the best possible results for your business.

Join us in voting YES for your business!

Roy

Decision Time!

Whether or not you bother to vote today, and whichever way you cast your vote(s), I hope you'll always vote FOR your business.

If you do, you know that voting YES for your business means investing time, effort and cash, in varying proportions. Usually, the more time you put in the less cash you need to invest.

And usually, the more time someone else gives to your business the more cash it costs you.

We like to break the mould sometimes, which is why a whole day of our time, worth umpteen thousands of pounds to your business, will cost you less than £150.

All we ask is that you invest a day, too, and join us at our all-day workshop to learn everything you need to know about search engine marketing. Pound for pound (and hour for hour) SEM is the best investment you can make in your business.

That's why we think this is the easiest voting decision you will make today. The vote FOR your business.

Go to http://semworkshop.eventbrite.com for more information and to vote YES or call us at 01284 753912 to discuss our special deals and discounts for multiple events.

Best wishes, and remember to vote YES for your business today!

Roy

Online, Internet, or Search Marketing?

What IS in a name?

My surname, for instance, means either 'mighty as a boar' if it's from Saxon Germany, or 'native of Evreux' in what is now northern France, if it's Norman.

My wife Jacqui's surname is French-speaking Swiss, via Jersey. I'm still amazed at the series of coincidences that brought us both to Bury St Edmunds in Suffolk.

Anyway, I recently posed a question on Facebook:

'If you promote your business on the web, which do you use - online marketing, Internet marketing or search engine marketing?'

What I was trying to get at was not so much, 'Which do you use' as, 'What do you call it?' because the three terms are to most people virtually interchangeable. What I really wanted was a clue as to what search term I should optimise a website for.

But the people who answered tended to choose one type over the others, so I had to re-think.

Now, I still think 'online marketing' is interchangeable with 'Internet marketing', but they both cover a wide range of marketing strategies that happen to employ Internet-based technology. Emails, for example, or direct mail sending people to an otherwise obscure website.

For instance, Andrew Reynolds doesn't bother too much about optimising his sales pages for the search engines because he knows he can rely on exceptionally good direct mail to send visitors to them.

So if you're not on Mr Reynold's list, you might not ever stumble across one of his promotions in time to take advantage of it.

Whereas what we specialise in, under the broad title of 'online marketing' is in fact search engine marketing, or even just 'search marketing'. We get our clients' websites higher in the search results and we add a few more useful listings as well, so our clients don't so much show up on Google as invade it.

Much like the Saxons and Normans invaded England, actually. Maybe it's in the blood.

So that's what I've been doing with some of my time: invading Google and daydreaming around quotes from Shakespeare. How very English.

Roy