Well, it's slightly ironic, anyway, as long as you take Alanis Morissette's definition of irony...
... my one-hundredth post on this blog is about Twitter.
Anyway, there are probably a thousand Twitter tactics I don't know about yet, but I've just found the limitations of one tactic that a lot of new tweeters employ, which we might call 'follow you-follow me'.
This is where we build a list of followers by following other people with the tacit understanding that they'll follow us back. Most people will follow us back, and so our list of followers grows almost as quickly as we can click the 'follow' button on all those profiles.
The problem is with the 'most people will' bit, added to Twitter's rules that say you can't realistically follow more than 2000 people (actually 2001). Because there's a percentage of people who don't automatically (or manually) 'follow back', you will always have fewer followers than you do 'followees' (people you follow).
And the ratio between the two is just a bit too much to get you past the 2000 limit that Twitter sets. Using this tactic will get you around 1600 followers. My list stuck on around 1650 each time I reached the magic 2001 followees.
So, what's the solution?
Actually, it's easy and I'm going to prove it! Post more valuable tweets. In other words, build a following because of your contribution to Twitter World rather than by trying to use it solely for your own ends. Then people will follow you first, before you follow them, because you're worth following. Your posts will also get retweeted because they're worth passing on.
And you'll be popular for all the right reasons: people will actually like you!
That will probably be better for your business, too.
You're welcome to follow me, of course, whether you like me or not!
https://twitter.com/Roy_Everitt
Roy
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