The Google Dance

Over on our Cinnamon Edge blog, we talk about one of the mysteries of Google search results - how a perfectly good website can be listed one day and apparently de-listed the next, and how this 'Google dance' often ends with that site higher in the results than it was before.

But there's another version of the dance, and Google stages it weekly.

It's a result of Google's regular updating of its search results. Google's problem is that it can't close down its service for a second, so updating has to be done in stages, across 10,000 servers worldwide. So at any one time during the update process, some of the servers will have the updated version of the results and some will have the old version.

With 10,000 servers to choose from, there's a good chance that the results of any fresh search you make will be delivered by a different server than the last one. So you will often see websites move up and down the search results with each search you make. This means that websites appear to 'dance' in the results, and this only ends when all 10,000 servers have been updated.

Between updates, websites can also move up and down the results as new sites are indexed, links are followed and websites are updated and improved.

But they dance most energetically once a week, usually on a Monday, apparently, when Google re-jigs its results, server by server, across the planet.

Roy

PS Get more help and advice about online marketing in Bury St Edmunds from Cinnamon Edge.

Moving Home

No, I won't be calling my Solicitors in Bury St Edmunds, because for now it's just this blog that's moving home, to a new address on Blogger, at http://royeverittdotcom.blogspot.com.

Just before I lock the doors, though, I wanted to tell you about another new website we've created for Bury St Edmunds online marketing customers. The new site is for dentists in Bury St Edmunds and it's at http://www.dentistburystedmunds.co.uk.

You'll see it includes a YouTube video, and that's something else we're able to help our online marketing clients with.

Videos can sell your product or service, brand your company, tell your story or explain how to use your product safely. You can also entertain, inform and educate, and whatever you do can increase traffic to your website and boost your search engine rankings.

Visit our main website, email me at roy@royeveritt.com, message me here or write to us at:

Cinnamon Edge
9 Westgate Street
Bury St Edmunds
Suffolk
IP33 1QR

Speak soon!

Roy

Site Update: Solicitors Bury St Edmunds

Our site for Solicitors Bury St Edmunds appeared on Google's first results page today, at number seven.

This is roughly on schedule and very pleasing for the clients who will be taking over the domain in the near future.

Once the new owners take possession they will be able to maintain and even improve the site's position with standard SEO methods and reap the benefits of an optimised site on page one of the world's most important search engine.

This latest result is yet another success for our online marketing in Bury St Edmunds.

Roy