Friday 3 June 2011

Okay, Lesson Learned

Two interesting experiences yesterday as a result of our recent email series about online domination:

First, we had a message via Aweber from someone who had decided to unsubscribe from our list on the basis that they didn't agree with the idea of 'dominating a market' or 'squeezing out the competition'. Cooperation and sharing were the way forward, not competition.

Fair enough, and I can see how cooperation helps many businesses do better and serve their customers better. Although I was disappointed to see someone unsubscribing (I must stop taking this so personally) I knew I would get over it. Anyway, the message was written in a friendly way.

The second interesting experience came later in the evening, at the launch of the Towergate Accumulator Challenge - see our Fifty Quid Challenge website. Two people, totally unprompted, made a point of saying how much they'd enjoyed receiving that very same email series. Not only that, they both said they had saved the emails to read again later.

We often get people saying how much they enjoy our emails, but this was the first time two subscribers had said exactly the same thing about the very same sequence.

So, you pays your money and you takes your choice - although the online domination emails are free, of course! You can get all seven of them, one per day, when you visit the Online Domination Website and leave your name and email address.

And you can choose to act on them, or not, and you can unsubscribe at any time. You'll get lots of other great marketing tips if you stay with us, though.

Roy

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