Online, Internet, or Search Marketing?

What IS in a name?

My surname, for instance, means either 'mighty as a boar' if it's from Saxon Germany, or 'native of Evreux' in what is now northern France, if it's Norman.

My wife Jacqui's surname is French-speaking Swiss, via Jersey. I'm still amazed at the series of coincidences that brought us both to Bury St Edmunds in Suffolk.

Anyway, I recently posed a question on Facebook:

'If you promote your business on the web, which do you use - online marketing, Internet marketing or search engine marketing?'

What I was trying to get at was not so much, 'Which do you use' as, 'What do you call it?' because the three terms are to most people virtually interchangeable. What I really wanted was a clue as to what search term I should optimise a website for.

But the people who answered tended to choose one type over the others, so I had to re-think.

Now, I still think 'online marketing' is interchangeable with 'Internet marketing', but they both cover a wide range of marketing strategies that happen to employ Internet-based technology. Emails, for example, or direct mail sending people to an otherwise obscure website.

For instance, Andrew Reynolds doesn't bother too much about optimising his sales pages for the search engines because he knows he can rely on exceptionally good direct mail to send visitors to them.

So if you're not on Mr Reynold's list, you might not ever stumble across one of his promotions in time to take advantage of it.

Whereas what we specialise in, under the broad title of 'online marketing' is in fact search engine marketing, or even just 'search marketing'. We get our clients' websites higher in the search results and we add a few more useful listings as well, so our clients don't so much show up on Google as invade it.

Much like the Saxons and Normans invaded England, actually. Maybe it's in the blood.

So that's what I've been doing with some of my time: invading Google and daydreaming around quotes from Shakespeare. How very English.

Roy

Online Marketing Beyond Bury St Edmunds

Just to show we're not limited to Bury St Edmunds, we've undertaken an online marketing exercise for a client in Littleport, Cambridgeshire.

Not a million miles away but a whole new set of keywords and a very different customer profile.

The latest beneficiary of our Internet marketing experience is The Utopia Centre, which specialises in footcare and weightloss for Cambridge and the surrounding area.

Why combine the two? Because foot and weight problems are often closely connected. And there's no better person to help you with both than Elizabeth Dutton who's a certificated weight loss coach and fully-qualified foot care professional.

The Utopia Centre also has a brand-new blog, courtesy of Cinnamon Edge (and Blogger.com), which also focuses on weightloss and footcare for the Cambridge area.

So, go to the Utopia Centre blog for latest news and to the Utopia Centre Website for in-depth information, and for a thoroughly professional service visit their beautiful oasis at Littleport, near Ely.

Roy

Online Marketing Project in Bury St Edmunds

One of the tactics you can use to get you onto page one of Google is an online news release, or several news releases.

We had great results for our marketing test using Pressbox, which offers a free service. It got us third place on page one with this item about the online marketing services we offer in Bury St Edmunds.

It's probably only slipped lower on the page because we took another eight places as well!

So think about using online news releases for marketing your business. It doesn't have to be earth-shattering news. If you're unsure about how to write a news release, we'll be happy to help.

Roy

Online Marketing in Bury St Edmunds

If you have a business in Bury St Edmunds or Suffolk, Cinnamon Edge has some good news.

In fact, it's probably good news, wherever you are, if your business could do with some marketing help, even though we've labelled our project 'Online marketing in Bury St Edmunds'.

That's because we're based in Bury St Edmunds, not because you have to be.

But the online marketing part, that's for anyone. The great thing about the Internet is that it's essentially free. Free to add your business to and free for customers to access.

So marketing online is a bargain, but that's just one advantage.

It's also amazingly powerful, because it can be very local AND because it can be global - whichever suits your business.

It's also always 'on' - meaning it's there whenever you choose to look, and whatever you want to look for. And you only find what you're looking for. If you search for an accountant in Bury St Edmunds, for example, you won't usually see an advert for used cars or information about stair lifts. So it's incredibly, almost perfectly, targeted.

That's why most people search online these days, including for local products and services.

Which means you could be found online at any time by exactly the people who want what you offer. And you won't waste a single penny trying to sell your stuff to anyone else.

So, if you have a business, almost any business, and you're not taking advantage of online marketing yet, can I ask why not?

Roy

PS. It's not too late to get online. In fact, it's the perfect time! We can even supply you with a FREE WEBSITE, just to get you online ASAP. Just visit the website at http://www.cinnamonedge.co.uk/ to find out more.