Tuesday, 26 July 2011

Are Cinnamon Edge as Hot as All That?

A news release published on the Cinnamon Edge Blog last week certainly praised their Content Creation Workshop, and enthusiasm and excitement in the post-event 'high' was palpable.

But how unbiased can a news release be? Obviously, the company who promoted and ran the event are going to say it went well, so maybe it's time for some honest reviews from people who've attended, not just the charity event (this one was for St Nicholas Hospice Care), where there's likely to be some 'feel-good' involved, but also other workshops, talks and training given by Cinnamon Edge.

Well, now you can see those reviews, too. Cinnamon Edge have posted a host of reviews of recent and not so recent events, on their website for everyone to see.

So, if you're considering attending a Cinnamon Edge event (or a 'Fifty Quid Challenge' one for the hospice) or you want to hire Cinnamon Edge for your in-house marketing training, go across to their website and read what other people have to say about their work so far. 


Roy

Friday, 24 June 2011

Find Anything with Everything

Have you ever lost a file on your computer or had a document you were working on disappear the next time you tried to open it? I have, and I was close to tearing my hair out!

Well, here's a quick link to a useful tool that helps you find missing files on your computer by name, in seconds.

I was alerted to this one when I couldn't find some documents that I'd opened directly from an email but neglected to rename and save properly to a known destination. Although the documents should have been there somewhere, I couldn't find them, even using advanced search on Windows Explorer.

I downloaded and ran this program in no more than a minute or two, entered the file name and up popped the missing Word doc in the blink of an eye.

The tool is called 'Everything' and it's available as a free download from Void Tools at http://www.voidtools.com

I have it on my desktop and I have had cause to use it since that first time, so I suggest you download it now, before you lose this blog post!

Please tweet this post and share it on Facebook, as well - your friends will love you even more than they do now :-)

'Everything' has saved me many hours of work and even what's left of my hair!

Roy

Friday, 3 June 2011

Okay, Lesson Learned

Two interesting experiences yesterday as a result of our recent email series about online domination:

First, we had a message via Aweber from someone who had decided to unsubscribe from our list on the basis that they didn't agree with the idea of 'dominating a market' or 'squeezing out the competition'. Cooperation and sharing were the way forward, not competition.

Fair enough, and I can see how cooperation helps many businesses do better and serve their customers better. Although I was disappointed to see someone unsubscribing (I must stop taking this so personally) I knew I would get over it. Anyway, the message was written in a friendly way.

The second interesting experience came later in the evening, at the launch of the Towergate Accumulator Challenge - see our Fifty Quid Challenge website. Two people, totally unprompted, made a point of saying how much they'd enjoyed receiving that very same email series. Not only that, they both said they had saved the emails to read again later.

We often get people saying how much they enjoy our emails, but this was the first time two subscribers had said exactly the same thing about the very same sequence.

So, you pays your money and you takes your choice - although the online domination emails are free, of course! You can get all seven of them, one per day, when you visit the Online Domination Website and leave your name and email address.

And you can choose to act on them, or not, and you can unsubscribe at any time. You'll get lots of other great marketing tips if you stay with us, though.

Roy

Thursday, 19 May 2011

Why Domination is Good For You...

...as long as you're the dominant one, that is!

Being submissive is a lot more dangerous than you might think, especially if you're a business owner - and this is a business marketing blog, after all.

In business, you tend to win or lose, especially when the climate is getting harder. True, you can sometimes survive in business without apparently 'beating' anyone but if you want to grow and progress you have to do more than just survive, and it's an increasingly competitive world out there. Those competitors are after your business.

In a really competive environment you don't have the option of 'peaceful co-existence' - either you work to win or you accept defeat, and your best chance of winning is to be dominant, not submissive.

To dominate your marketplace your best place to start is where most of your customers are looking - online. Fortunately, online domination is also the quickest and most cost-effective place to start, as we'll show you on June 9th at our Search Engine Domination Workshop.

The workshop will be at The Self Centre, in Bury St Edmunds.

In one packed morning we'll show you all the essential elements to online domination and you will leave us equipped with vital skills and knowledge to put your online domination strategy into action within hours.

By the end of the afternoon, back in your office, you could already have several online domination tactics in place. In a few days you could have started them all, and in a few weeks' time you could be effectively dominating your market online.

This means you will be 'everywhere' online, meaning less room for your competitors, you can have total control of your online reputation and credibilty and customers and clients will be approaching you, rather than you chasing them.

All of that will cost you just £97 (some discounts available) at http://onlinedomination.eventbrite.com or from our Cinnamon Edge website. Or you can call us on 01284 753912.

Online domination - it certainly beats giving in!

Roy

PS There's a special bonus when you register before midnight on Friday 20th May.