Monday 23 February 2009

Your Recipe For Success

Hello again

A nineteenth-century recipe for Jugged Hare began with the immortal line:

'First, catch your hare'.

If you've ever seen a hare run, you'll know that's a bit like saying, 'First, get thousands of visitors to your website'.

That's next to impossible unless you're already a big player online.

So, in order to eat, we might have to settle for something a bit slower-moving than a hare, at least for now.

How about a seated audience?

Given that most website visitors only linger for a few seconds and most direct mail readers don't actually read ... might an hour or so of someone's attention give you a better chance of communicating your benefits to them?

I'd say so. Coaches, trainers and overseas property companies know so. Even Internet marketers know their best audience is one that sits still and listens, with no distraction from the million and one other Internet marketers' emails.

In other words, seminars sell. Why else would Armand Morin, Andrew Reynolds, Sean Roach, Ted Nicholas, Simon Coulson, Mark Anastasi (and a load more besides ) put them on?

After all, if they wanted to be on stage they could join an amateur dramatic group! (Or, in Simon's case, a Coldplay tribute band...)

No, seminars sell. For seventeen dollars you can find out once and for all how well they can sell for you, too.

Go to this special Niche Seminar Secrets Page while you decide!

Roy

PS. You get my mentorship when you upgrade. As bonuses go, that's a BONUS. I charge hundreds of dollars a day, normally. You get me for nothing just for upgrading to Niche Seminar Secrets.

Sunday 8 February 2009

A Real Lightbulb Moment

Hello again.

A slight departure today, to discuss something we can often forget - and how it applies to our business as well as our personal lives:

What is a lightbulb made for? In other words, what is its purpose? Why does it exist?

A lightbulb that never lights up serves no purpose at all. It may as well not exist.

But the potential is still there.

Now, it's clear you can ask yourself the same question about your own purpose. And I hope you can come up with a good answer. And if you're not fulfilling your purpose yet, you can be assured the potential to do so is still there within you.

But here's the crux: your purpose is not something you decide on a whim - it's something inside you, something you can really feel you were made for. Like the lightbulb.

Now ask yourself the same question about your business. Is its purpose:

1 To make money?

2 To give employment?

3 To serve its customers?

4 To serve the larger community?

5 To add value?

6 More than one of the above?

7 Something else?

All of those purposes are perfectly fine and respectable, honorable even.

But your business will probably do better once its purpose is clear to you. Just as a lightbulb needs to be recognised for what it is to fulfill its purpose.

Just as you do.

Roy