Saturday - A Good Day for Business

Local businesses will get a timely boost on Saturday when we give away seven of the eight books we've published this year! The other one will cost you less than a pound - but only for one day, Saturday 11 Feb. Here's our news release explaining everything:

Although our part of the country has fared better than most regions during the recession, there are still a lot of anxious business owners who will be grateful for some free help to alleviate their business worries.

That’s why local marketing firm Cinnamon Edge has pulled out all the stops and published not one, but eight business books online in the last few weeks – and why they’re making most of them available for free this Saturday.

The books cover business topics ranging from basic search engine optimisation for your website, to email marketing, how to start a small practice from scratch and even how to run workshops and seminars. All the books have been written by Cinnamon Edge partners Jacqui Carrel and Roy Everitt.

“The books are available from our website now,” says Roy, “and they’re not expensive anyway, but we decided we can reach more people by making them free for a day.”

Only the seminar and workshops one won’t be free – but it will cost less than a pound!

Six of the books are available via Amazon for Kindle (and you don’t even need a Kindle to read them, just a free app that you download easily for your computer or tablet). The other two books are PDFs published by Bookboon, who specialise in free ebooks for businesses and professionals. These can be read on any computer.

You can find links and descriptions for all the books on a special page on Cinnamon Edge’s website, at http://www.CinnamonEdge.co.uk/publications

Remember, they’ll only be free for a day!

Roy adds, “I hope people will take full advantage of the chance to download our books while they can.”

With experts telling us the economy is likely to be sluggish for some time, anything that can help a business do better while saving them money has to be a good idea.

 We're hoping the local press will pick up on our offer and spread the word, but feel free to pass it on yourself - there's a Tweet button on the right of this page!

Roy

Positioning Yourself with Workshops and Seminars

One of the best ways to increase your perceived value to potential customers and clients is to make yourself the "obvious expert".

And one of the best ways to become the obvious expert is to run workshops and seminars that demonstrate your expertise, introduce you to potential customers and even make you money at the same time.

A few years ago, after many months of research and pulling together many years' practical experience, I wrote a manual all about planning, promoting and running your own workshops and seminars. I called it Niche Seminar Secrets and it was published and on sale for £197. Even at that price, the publisher said I had "over-delivered..."

It got great reviews from the likes of Mark Anastasi and Paul Conway and it's been on sale ever since.

The manual has been updated several times since it was published, including late in 2010 and it's just been updated again, for 2012. Even more important, The Complete Secrets of Seminar Success is now available from Amazon for Kindle and at a fraction of the original price - just $9.99, or £6.54 in the UK (including VAT).

You don't have to buy a Kindle to read Kindle books, by the way - you can simply download a free app from the Kindle site, the same place you get the books. Then you can download loads of free books, hundreds of bargains and - most important - The Complete Secrets of Seminar Success!

Roy

You can get your Kindle here:

 

Last Chance to Build a Seminar Business at This Price

I'll be relaunching my acclaimed seminar planning product Niche Seminar Secrets soon, and developing it into a much bigger product, probably including video tutorials, an associated website and more - obviously at a significantly higher price.

Before I do that, though, I wanted to give you a last chance to get the manual at the old price, AND to do something even more worthwhile:

We've all been shocked and dismayed by the news of yet more drought and famine in parts of Africa and I've decided to donate 75% of sales of NSS this month to the famine appeal.

For that reason there's no special discount or valuable bonuses, EXCEPT that all purchasers of Niche Seminar Secrets are entitled to updates of the manual as and when they happen. That's generally about every two years but with a new product already in the pipeline it could happen sooner. 

The manual was updated in 2010, so it's as current as you need it to be, although it does still have an ugly cover! Since it's a downloadable pdf ebook I hardly think that will matter. It's still everything you need to start, build and profit from your own seminar business.

In preparation for the new edition I've moved the Clickbank-approved sales letter to the Seminar Secrets blog and you can buy it directly from there in a matter of minutes.

Of course, it's covered by Clickbank's guarantee but remember 75% of proceeds are going to the famine appeal. It's powerful stuff but only if you use it!

Roy

Your Recipe For Success

Hello again

A nineteenth-century recipe for Jugged Hare began with the immortal line:

'First, catch your hare'.

If you've ever seen a hare run, you'll know that's a bit like saying, 'First, get thousands of visitors to your website'.

That's next to impossible unless you're already a big player online.

So, in order to eat, we might have to settle for something a bit slower-moving than a hare, at least for now.

How about a seated audience?

Given that most website visitors only linger for a few seconds and most direct mail readers don't actually read ... might an hour or so of someone's attention give you a better chance of communicating your benefits to them?

I'd say so. Coaches, trainers and overseas property companies know so. Even Internet marketers know their best audience is one that sits still and listens, with no distraction from the million and one other Internet marketers' emails.

In other words, seminars sell. Why else would Armand Morin, Andrew Reynolds, Sean Roach, Ted Nicholas, Simon Coulson, Mark Anastasi (and a load more besides ) put them on?

After all, if they wanted to be on stage they could join an amateur dramatic group! (Or, in Simon's case, a Coldplay tribute band...)

No, seminars sell. For seventeen dollars you can find out once and for all how well they can sell for you, too.

Go to this special Niche Seminar Secrets Page while you decide!

Roy

PS. You get my mentorship when you upgrade. As bonuses go, that's a BONUS. I charge hundreds of dollars a day, normally. You get me for nothing just for upgrading to Niche Seminar Secrets.

Obama's Big Day

Hello again.

Obama's big day is undoubtedly an historic day for the USA and its people, and, in case our American friends were wondering, for millions if not billions of people worldwide.

Which might make anything else that happens today almost redundant. Sure, a lot of people will be making sure the new president's name features prominently in their emails, blog posts and so on, but their messages will mostly still be drowned out today.

So, why bother posting anything today?

Well, life, and even business, goes on. Special offers don't disappear for a day, to magically reappear tomorrow, the world economy might hold its breath for a moment or two, but the 'crisis' carries on. People still eat, drink, sleep, work, make love, care for their children and so on.

And today's posts will still be there tomorrow, for Google, which never sleeps, to spider, index and rate.

I just banked a commission cheque from Armand Morin's Generator Software, my Niche Seminar Secrets One-Dollar Trial is still open and I'm still available to help, advise and support anyone who asks me.

I've been reading up on economics lately - who hasn't? - and I understand more than I did a few weeks ago. I'm more sure than ever that the free market works, by and large, to improve the lives of those it touches. It doesn't hurt to revisit the arguments, though, to see how it might work better for more people.

Meanwhile, business, as I say, goes on.

Roy