Some Misguided Fools

That's not you, obviously. But some misguided fools think their business is so different that the things that work in just about every business that's ever tried them won't work in theirs...

Which is daft, but it's good news for you, because it means that there will always be people - your competitors - who are NOT doing all they could do to make their business more profitable and easier to run.

Meanwhile, YOU can do much better, not least by copying whatever good stuff they are doing, as well as taking a peek at what successful businesses in just about any market are doing right. 

In other words, if a business is doing well you can probably learn a lotfrom it, even if it's in a totally different industry to you, just by taking a peek at how it works.

But how do you do this 'peeking' into other people's businesses?

You won't be surprised to find the 'how' as well as the 'why' is all right here.

Unless you're one of those misguided fools you'll understand the best way to build a better business is to learn everything you can abouthow other successful businesses work.

And you'll know by now that the 'how' and the 'why' is right here.

Roy

PS. You don't need a Kindle to download and read Kindle books. Just download the app for your device from the Amazon store. You'll find the link on the page for every Kindle book.  

 

Saturday - A Good Day for Business

Local businesses will get a timely boost on Saturday when we give away seven of the eight books we've published this year! The other one will cost you less than a pound - but only for one day, Saturday 11 Feb. Here's our news release explaining everything:

Although our part of the country has fared better than most regions during the recession, there are still a lot of anxious business owners who will be grateful for some free help to alleviate their business worries.

That’s why local marketing firm Cinnamon Edge has pulled out all the stops and published not one, but eight business books online in the last few weeks – and why they’re making most of them available for free this Saturday.

The books cover business topics ranging from basic search engine optimisation for your website, to email marketing, how to start a small practice from scratch and even how to run workshops and seminars. All the books have been written by Cinnamon Edge partners Jacqui Carrel and Roy Everitt.

“The books are available from our website now,” says Roy, “and they’re not expensive anyway, but we decided we can reach more people by making them free for a day.”

Only the seminar and workshops one won’t be free – but it will cost less than a pound!

Six of the books are available via Amazon for Kindle (and you don’t even need a Kindle to read them, just a free app that you download easily for your computer or tablet). The other two books are PDFs published by Bookboon, who specialise in free ebooks for businesses and professionals. These can be read on any computer.

You can find links and descriptions for all the books on a special page on Cinnamon Edge’s website, at http://www.CinnamonEdge.co.uk/publications

Remember, they’ll only be free for a day!

Roy adds, “I hope people will take full advantage of the chance to download our books while they can.”

With experts telling us the economy is likely to be sluggish for some time, anything that can help a business do better while saving them money has to be a good idea.

 We're hoping the local press will pick up on our offer and spread the word, but feel free to pass it on yourself - there's a Tweet button on the right of this page!

Roy