A Lesson in Email Marketing

Actually, this lesson applies to any advertising and selling you do, through whatever medium.

It's just that it's so easy to measure it with email marketing (and so inexpensive, not to say effective...)

Anyway, we had a reminder of this principle recently, more or less by accident.

We use email marketing quite a lot. Tracking the results is always fascinating and illuminating. So a 100% click-through rate for a download we gave away gave me quite a kick, I must say.

Especially as the open rate for that email was only about 25%!

So yes, over four times as many people clicked the link as actually opened the email, which I've never seen before.

And the lesson? We 'accidentally' took away the risk, by using the words 'just download' in the subject line.

Meaning, not only did people not have to pay, or even sign up with another list, it seems most people realised they didn't even have to open the email. So maybe we appealed to their lazy side, too...

So, several lessons, actually.

1. Taking away the risk dramatically improves response

2. 100% response IS possible

3. Email marketing really does work

4. When you make things really easy and obvious that makes a big difference

5. We really should emphasise how we ALWAYS remove the risk from buying our products, with our no-quibble guarantees!

Until next time, to prosperity - it IS still possible.

Roy

PS (Always have a PS) here are some of our products, and they're all guaranteed:

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http://www.thelifecoachingmanual.com/

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Roy Everitt, Writing For Results