Actually, this lesson applies to any advertising and selling you do, through whatever medium.
It's just that it's so easy to measure it with email marketing (and so inexpensive, not to say effective...)
Anyway, we had a reminder of this principle recently, more or less by accident.
We use email marketing quite a lot. Tracking the results is always fascinating and illuminating. So a 100% click-through rate for a download we gave away gave me quite a kick, I must say.
Especially as the open rate for that email was only about 25%!
So yes, over four times as many people clicked the link as actually opened the email, which I've never seen before.
And the lesson? We 'accidentally' took away the risk, by using the words 'just download' in the subject line.
Meaning, not only did people not have to pay, or even sign up with another list, it seems most people realised they didn't even have to open the email. So maybe we appealed to their lazy side, too...
So, several lessons, actually.
1. Taking away the risk dramatically improves response
2. 100% response IS possible
3. Email marketing really does work
4. When you make things really easy and obvious that makes a big difference
5. We really should emphasise how we ALWAYS remove the risk from buying our products, with our no-quibble guarantees!
Until next time, to prosperity - it IS still possible.
Roy
PS (Always have a PS) here are some of our products, and they're all guaranteed:
http://www.nicheseminarsecrets.com/
http://www.completemarketingmanual.com/
http://www.thelifecoachingmanual.com/
Showing posts with label marketing tips. Show all posts
Showing posts with label marketing tips. Show all posts
Thursday, 30 April 2009
Tuesday, 3 June 2008
How Do You Price Your Product?
Hello again
One thing we can all find difficult, especially if we're new to business, entering a new niche or launching a totally new product, is how to set the price.
Surprisingly, a low price can reduce sales, because it reduces theperceived value of the product.
So what a lot of people do when they start is to look around for roughly comparable products and set their price a little lower than the average their competitors are asking. What does this do?
It lowers the perceived value of the product to less than most ofthe alternatives. So how many people will choose the new product ahead of one of its rivals, which cost just a little more?
Very few, I'd say.
But when we launched The Complete Marketing Manual there were no direct competitors to compare it with. There were very few offering anything remotely similar. So what could we do to set a realistic price for The Complete Marketing Manual?
We tried to think what we might be prepared to pay. Bad idea. We asked other people what they might pay. Better, but not perfect, becaue they weren't actually going to buy it. All we could actuallydo was set a price and test it. Result: we need to raise the price,and soon.
So, while The Complete Marketing Manual is currently £47 or $97,depending which sales page you go to (that's about the same price, depending on exchange rates), it's going to be more than that in thenear future. Not immediately, because we're also testing something else, but soon.
So now you have advanced warning of the price rise, and the chance to buy it today, for £47 or $97, whichever suits you best.
Go to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=RHTNeMW4RohELdARhcropw for the £47 offer, and to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=OZfUuvhHkAYSJvIccdhWuw for the $97 one.
That's it for now, but remember the price will rise soon.
Roy Everitt, Writing For Results
The Complete Marketing Manual, from Cinamon Edge
One thing we can all find difficult, especially if we're new to business, entering a new niche or launching a totally new product, is how to set the price.
Surprisingly, a low price can reduce sales, because it reduces theperceived value of the product.
So what a lot of people do when they start is to look around for roughly comparable products and set their price a little lower than the average their competitors are asking. What does this do?
It lowers the perceived value of the product to less than most ofthe alternatives. So how many people will choose the new product ahead of one of its rivals, which cost just a little more?
Very few, I'd say.
But when we launched The Complete Marketing Manual there were no direct competitors to compare it with. There were very few offering anything remotely similar. So what could we do to set a realistic price for The Complete Marketing Manual?
We tried to think what we might be prepared to pay. Bad idea. We asked other people what they might pay. Better, but not perfect, becaue they weren't actually going to buy it. All we could actuallydo was set a price and test it. Result: we need to raise the price,and soon.
So, while The Complete Marketing Manual is currently £47 or $97,depending which sales page you go to (that's about the same price, depending on exchange rates), it's going to be more than that in thenear future. Not immediately, because we're also testing something else, but soon.
So now you have advanced warning of the price rise, and the chance to buy it today, for £47 or $97, whichever suits you best.
Go to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=RHTNeMW4RohELdARhcropw for the £47 offer, and to http://clicks.aweber.com/y/ct/?l=LqDY8&m=1ee5dfl0vQRg9P&b=OZfUuvhHkAYSJvIccdhWuw for the $97 one.
That's it for now, but remember the price will rise soon.
Roy Everitt, Writing For Results
The Complete Marketing Manual, from Cinamon Edge
Thursday, 8 May 2008
Internet Marketing - Anyone Can Do It!
Hello again,
The best thing about Internet marketing, and what prompted me to use such a bold headline, is that it can act as your shop window, your shop floor, your sales person, your cashier, your bookkeeper, your production workers, your workshop and your delivery system. All, pretty much, for free.
And the more you sell, the closer to ‘free’ it gets. Digital products cost nothing to deliver via the Internet, so margins are astronomical. Almost regardless of the business you do now, you will be able to create, or have created for you, a digital product – an ebook, a software download, an audio or video recording, a ‘how-to’ manual, or whatever. The recurring income in IM is from products that cost very little to create except for time and imagination but which sell over and over again, with free delivery and zero manufacturing costs. And ‘physical’ products like manuals, DVDs and the like sell for prices far above the cost of reproduction and delivery anyway.
So you haven't missed the boat, even if you haven't started yet. Here's a great resource that will take you all the way from novice to know-it-all, and from zero income to a potential income with lots of zeros. It's from my good friend Terry Telford, and I have to say he's roped in a good few friends of his own - and what circles he moves in!
Terry's 'Business Building Strategies E-course' is the real deal. You might even be intimidated by the sheer amount of wisdom he's collected together, but the great thing is you can follow one 'teacher' at a time or dip in and out to gradually hone your own methods and fill in the blanks in your knowledge-base. If he's left out a thing, I haven't spotted it! Get it HERE.
Another great thing about the Internet is that you can keep things very simple: while it’s delivering your merchandise and collecting and recording payments, the Internet is simultaneously building you a database of clients you can go back to time after time. By integrating an auto responder system like Aweber into your sales and marketing process, you can automatically add every online customer and every enquirer to your database, so you can repeat your sales message as often as you see fit. You can also be more subtle with your email marketing, by providing useful content and information, like our Cinnamon Edge articles and newsletters, building the trust and respect of your potential clients until they feel happy to buy from you. Or they can just keep reading.
Either way, it still costs you next to nothing to stay in touch. If we can do it, so can you!
Roy Everitt, Writing For Results
PS. You can get the Business Building Strategies E-course here.
PPS. We've also just updated The Complete Marketing Manual and we're so proud of it we want you to have the first chapter, absolutely free, when you go HERE
The best thing about Internet marketing, and what prompted me to use such a bold headline, is that it can act as your shop window, your shop floor, your sales person, your cashier, your bookkeeper, your production workers, your workshop and your delivery system. All, pretty much, for free.
And the more you sell, the closer to ‘free’ it gets. Digital products cost nothing to deliver via the Internet, so margins are astronomical. Almost regardless of the business you do now, you will be able to create, or have created for you, a digital product – an ebook, a software download, an audio or video recording, a ‘how-to’ manual, or whatever. The recurring income in IM is from products that cost very little to create except for time and imagination but which sell over and over again, with free delivery and zero manufacturing costs. And ‘physical’ products like manuals, DVDs and the like sell for prices far above the cost of reproduction and delivery anyway.
So you haven't missed the boat, even if you haven't started yet. Here's a great resource that will take you all the way from novice to know-it-all, and from zero income to a potential income with lots of zeros. It's from my good friend Terry Telford, and I have to say he's roped in a good few friends of his own - and what circles he moves in!
Terry's 'Business Building Strategies E-course' is the real deal. You might even be intimidated by the sheer amount of wisdom he's collected together, but the great thing is you can follow one 'teacher' at a time or dip in and out to gradually hone your own methods and fill in the blanks in your knowledge-base. If he's left out a thing, I haven't spotted it! Get it HERE.
Another great thing about the Internet is that you can keep things very simple: while it’s delivering your merchandise and collecting and recording payments, the Internet is simultaneously building you a database of clients you can go back to time after time. By integrating an auto responder system like Aweber into your sales and marketing process, you can automatically add every online customer and every enquirer to your database, so you can repeat your sales message as often as you see fit. You can also be more subtle with your email marketing, by providing useful content and information, like our Cinnamon Edge articles and newsletters, building the trust and respect of your potential clients until they feel happy to buy from you. Or they can just keep reading.
Either way, it still costs you next to nothing to stay in touch. If we can do it, so can you!
Roy Everitt, Writing For Results
PS. You can get the Business Building Strategies E-course here.
PPS. We've also just updated The Complete Marketing Manual and we're so proud of it we want you to have the first chapter, absolutely free, when you go HERE
Tuesday, 22 April 2008
21 Ways to Promote Your Business
Well, we do like to be generous, but of course we have an ulterior motive...
Meet...
When you go to The Complete Marketing Manual we'll give you 21 easy and effective ways to promote your business, absolutely free, PLUS the first chapter of The Complete Marketing Manual to sample.
Because if you have a business, any business, and you're starting to feel the pinch, you need better promotion and marketing, simple as that.
Get it free at The Complete Marketing Manual from Cinnamon Edge
Roy Everitt, Writing For Results
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