There are some things that should stay private, but everyone likes a good story. That makes storytelling the best way to get someone's attention - and hold it.
So, if you have a need to communicate and share - whether that's selling toothpaste or asking for help - try telling rather than selling.
The best copywriters practise storytelling at least as much as sales psychology. And the most interesting people are the ones with a story to tell, not a product to sell.
Roy
PS. Did I ever tell you the one about the unlit tunnel, the unlit cyclist and the oncoming car?
Showing posts with label adding value. Show all posts
Showing posts with label adding value. Show all posts
Monday, 25 March 2013
Thursday, 14 March 2013
Attracting the Right People
On the subject of having the right people in your life, the best place to start is with yourself. In fact, it's the only place to start and finish, since you can't (or shouldn't) control who else comes and goes.
And being the best, most authentic version of you is the best way to attract and keep the people who are the best fit with who you are. Again, this is true in life and in business.
Note 'the best' and 'most authentic'. You can change for the better and still be 'you'.
One thing you need to accept, though: when you change, the people you attract will change, too. But it's better that way around than you forever trying to be someone you're not, to attract or keep hold of the people who don't really fit with the real you.
They don't really belong here, do they?
Roy
And being the best, most authentic version of you is the best way to attract and keep the people who are the best fit with who you are. Again, this is true in life and in business.
Note 'the best' and 'most authentic'. You can change for the better and still be 'you'.
One thing you need to accept, though: when you change, the people you attract will change, too. But it's better that way around than you forever trying to be someone you're not, to attract or keep hold of the people who don't really fit with the real you.
They don't really belong here, do they?
Roy
Friday, 8 March 2013
It's True What They Say
It's been very pleasing to see how many people have been visiting my cycling blog, Be Stronger Tomorrow since I started writing a daily cycling tip a week ago. The tips are designed to get you ready to do a big ride or even a tour, in about six weeks or so.
(We're up to tip number nine now, so you can still catch up.)
But the topic isn't that important. The lesson we can all take away from this is that, if you want to make any kind of impact at all, the best way is to add value to other people's lives.
It's a small impact in this case and each tip is only valuable if cycling interests you, but it's a universal lesson you take away and apply anywhere.
Oh, that and just getting it done - which I'll talk about another time. And congruence - remind me if I forget!
Roy
(We're up to tip number nine now, so you can still catch up.)
But the topic isn't that important. The lesson we can all take away from this is that, if you want to make any kind of impact at all, the best way is to add value to other people's lives.
It's a small impact in this case and each tip is only valuable if cycling interests you, but it's a universal lesson you take away and apply anywhere.
Oh, that and just getting it done - which I'll talk about another time. And congruence - remind me if I forget!
Roy
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