Hello again
Today, I've a little story for you. Imagine this:
You are struggling to build your business beyond what seems to be its natural limits.
You work hard on and in your business, but let’s imagine your business is supplying inflated beds. That’s airbeds with the air already in…
Do you know what it’s like blowing up an inflatable bed? For ages, little seems to happen; it feels like the air is going nowhere, then it starts to take shape and you begin to feel rewarded for all that huffing and puffing. Then, just when you think you’re really winning, the bed is full and each and every puff gets harder than the last. Meanwhile, the bed gets no bigger…
Now you meet a partner, and he or she points out that you could be inflating a double airbed with all the effort you’re putting into trying to grow the single one. What’s more, they can add their puffs, too. In fact, they have access to a pump, if only you can supply a few more beds….
Now you have a business that’s potentially ten, a hundred, even a thousand times the size it was – and you’re doing far less huffing and puffing, too. In fact, you’ve probably automated, systematised and standardised to such an extent by now, its as though you’re doing virtually no work at all – you just keep getting richer!
And you’re the world’s number-one inflated airbed supplier, with partners all around the world.
All because you met a partner with a pump…
That ‘pump’ could be any skill or asset you don’t possess. And your airbeds could be anything they don’t have. But together? Together, the world is at your feet.
Roy Everitt, Writing For Results
PS. To meet the owner of your potential 'pump' you will have to take some action. How about going to the next networking event, seminar or conference and just making a real effort to meet people? Go Here!
Showing posts with label jv. Show all posts
Showing posts with label jv. Show all posts
Wednesday, 27 February 2008
Saturday, 5 January 2008
Beware the Joint Venture
Hello again...
but hold on - aren't I the one who's been telling you for months that joint ventures are the fastest way to grow a list, build your business and transform your earning ability?
Yep. So maybe I should plead guilty right now to deceiving you all along?
Yes and no.
Joint ventures are a brilliant way to build your business. That means they're also a brilliant way for everyone else to build their business, too. And there are joint ventures and joint ventures...
Just recently, it seems that every other email I get is promoting the idea of joint ventures. Most of them, not surprisingly perhaps, are promoting the idea of joint ventures with the sender of the email. Of course, they're trying to sell me something and there's nothing wrong with that. But what they suggest is not a joint venture at all. It's an affiliate scheme, pure and simple.
Not that there's anything wrong with afffiliate schemes, either. Ask Ewan Chia. But I do think that promoting one thing as something else is wrong.
In a recent email to David Congreave I used the term 'interested affiliate'. I think that's a more accurate name for the kind of joint venture offer that really amounts to 'sell my product for a commission and I may promote something of yours later'. In other words, the affiliate partners have a vested interest in the success of the whole promotion, since it builds a bigger list they may be able to tap into later. But it's not a joint venture, which entails a far more specific relationship and a more tangible return.
To me, a joint venture is where both (or all) parties bring something roughly equal to the table and share the rewards accordingly.
But if you're suddenly bombarded with 'exclusive' or 'limited' joint venture offers from people whom you know wouldn't know you from Adam or Eve, just ask yourself, as always, 'What's in it for me?'
As for me - I usually just press 'delete'.
Roy Everitt, Writing For Results
but hold on - aren't I the one who's been telling you for months that joint ventures are the fastest way to grow a list, build your business and transform your earning ability?
Yep. So maybe I should plead guilty right now to deceiving you all along?
Yes and no.
Joint ventures are a brilliant way to build your business. That means they're also a brilliant way for everyone else to build their business, too. And there are joint ventures and joint ventures...
Just recently, it seems that every other email I get is promoting the idea of joint ventures. Most of them, not surprisingly perhaps, are promoting the idea of joint ventures with the sender of the email. Of course, they're trying to sell me something and there's nothing wrong with that. But what they suggest is not a joint venture at all. It's an affiliate scheme, pure and simple.
Not that there's anything wrong with afffiliate schemes, either. Ask Ewan Chia. But I do think that promoting one thing as something else is wrong.
In a recent email to David Congreave I used the term 'interested affiliate'. I think that's a more accurate name for the kind of joint venture offer that really amounts to 'sell my product for a commission and I may promote something of yours later'. In other words, the affiliate partners have a vested interest in the success of the whole promotion, since it builds a bigger list they may be able to tap into later. But it's not a joint venture, which entails a far more specific relationship and a more tangible return.
To me, a joint venture is where both (or all) parties bring something roughly equal to the table and share the rewards accordingly.
But if you're suddenly bombarded with 'exclusive' or 'limited' joint venture offers from people whom you know wouldn't know you from Adam or Eve, just ask yourself, as always, 'What's in it for me?'
As for me - I usually just press 'delete'.
Roy Everitt, Writing For Results
Tuesday, 4 December 2007
Post Launch Profits Launches!
It's here!
Hello again.
As promised, here's the link to Post Launch Profits
There's already quite a buzz going around about Alex Jeffries' new product.
Almost exactly a year ago, Alex launched his first product. It went pretty well, by all accounts, as well-supported launches often do. But there's a story behind these massive launches that's not often told...
You see, even the biggest launches often only last a few days. A few very exciting and lucrative days, it's true, but a few lucrative days is not enough to build and sustain a business.
No, what you often don't get to hear about is what happens next - how the really successful marketers sustain their income for week after week and month after month. It's something Alex had to learn pretty fast, and that's what he's sharing with the world today. It's how he turned one successful launch into a $100,000 year...
And it's how you can do the same.
Perhaps the most amazing thing about this product, which I know has taken months to write is that it's free... I suggest you download it right away, at Post Launch Profits
Roy Everitt, Writing For Sustained Results
PS It's one thing creating a great product, getting jv partners and affiliates on board and launching it successfully (actually, that's three things), but the next step you'll need to take is to sustain your post launch profits. Alex Jeffreys tells you how. Here's the link again, to Post Launch Profits.
Hello again.
As promised, here's the link to Post Launch Profits
There's already quite a buzz going around about Alex Jeffries' new product.
Almost exactly a year ago, Alex launched his first product. It went pretty well, by all accounts, as well-supported launches often do. But there's a story behind these massive launches that's not often told...
You see, even the biggest launches often only last a few days. A few very exciting and lucrative days, it's true, but a few lucrative days is not enough to build and sustain a business.
No, what you often don't get to hear about is what happens next - how the really successful marketers sustain their income for week after week and month after month. It's something Alex had to learn pretty fast, and that's what he's sharing with the world today. It's how he turned one successful launch into a $100,000 year...
And it's how you can do the same.
Perhaps the most amazing thing about this product, which I know has taken months to write is that it's free... I suggest you download it right away, at Post Launch Profits
Roy Everitt, Writing For Sustained Results
PS It's one thing creating a great product, getting jv partners and affiliates on board and launching it successfully (actually, that's three things), but the next step you'll need to take is to sustain your post launch profits. Alex Jeffreys tells you how. Here's the link again, to Post Launch Profits.
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