Multiple Streams of Income

One of the most important lessons many of us have learned in the last few years, and especially in the last few months, is not to rely on a single source of income.

However good that income source may be, when you bet your financial wellbeing on one stream alone you really are gambling with very dubious odds.

Even two sources are no guarantee - how long could you survive if your household income was cut in half?

Don't worry; here's how to create multiple streams of income, secure your future and give yourself and your loved ones the lifestyle you and they can currently only dream of:

Ron G Holland's Multiple Streams of Income Intensive Workshop

Ron has been described as 'Britain's top business guru', 'Britain's leading motivational speaker', and '...incredible. Possibly the very greatest business and self development guru in Britain.'

So we're very proud (though not surprised...) that he's asked us to help him with his Multiple Streams of Income Intensive Workshop.

The workshop is at London Heathrow on 13th June. There will be just 35 places available, so you need to go to the sign up page now.

Roy

PS. Of course, there are bonuses. Not the least of which is MENTORING by Ron Holland himself for a full twelve months after the workshop. That alone is worth over ten thousand pounds!

PPS. And there really are just 35 places!

Go HERE to reserve your seat at London Heathrow on 13th June.

Niche Seminar Secrets Trial

Have you ever wondered about an opportunity, only to see it slip away before you could make up your mind about it? In my opinion there are few things sadder than a missed opportunity...

Why miss out when you can give it a whirl? Over on my Seminar Secrets blog right now you can grab a 30-day trial for just one dollar. And get a discount after that.

I reckon that's too good an offer to miss - although I could be biased...

Go to www.seminar-secrets.blogspot.com/2008/12/one-dollar-trial-with-difference.html

Roy

Why Barack Obama Won

Hello again.

Could you be the next Barack Obama?

Probably not - but you could be every bit as successful in your own way, once you understand exactly why Obama beat John McCain and Sarah Palin to become the next president of the USA.
That a man with so little experience was able to beat a respected veteran politician into second place is largely down to a quality that has seen him compared with John Kennedy.

Call it presence, charisma, stature or oratory skill, the fact is that Obama, for all his undoubted qualities, has overcome the odds thanks to his ability to engage his public by speaking to them in a way that makes people like, admire and respect him. In short, Barack Obama is a great public speaker. It's probably a gift, and it's reinforced by his undoubted intelligence and even a sense of destiny, but it's still a skill that we can all become better at.

And you don't have to be on a podium to benefit from confident public speaking, as Obama has shown us: working a crowd - networking to you and me - also helps separate the winners from the runners-up.

Probably the world's most famous expert of the art of speaking to a public is Dale Carnegie - there can't be many people who haven't at least heard of How to Make Friends and Influence People. But Dale Carnegie was expounding on the art of public speaking years earlier.

Now you can read his original masterpiece on the subject, called The Art of Public Speaking, when you accept my offer of three more modern volumes on the topic of success through public speaking, below:


To your success!

Roy

PS. Ok, you will not become the next president of the USA but you will get a lot nearer to being the best that you can be, when you read The Art of Public Speaking.

Free Help For Seminar Organisers

Hello again

If you're planning a seminar or even considering running one, I've an offer you'd be daft to refuse:

Any help you need - just ask.

That's it. Just drop me an email with any questions or problems you might have and I'll do my very best to help. If it's already in Niche Seminar Secrets you should get an answer within a working day. If I have to research it, I may take a little longer to answer.

And if I really can't help, I'll let you know that too. I don't see that happening too often, though.

Just email Roy@RoyEveritt.com

And if you're wondering why I would give you free information and help when I could be selling Niche Seminar Secrets, let's just say I want you to know just how much knowledge and experience is packed into Niche Seminar Secrets and how much help you can still get from me, even after you've bought the manual.

That's because you may be just the kind of joint venture partner I'm looking for, so it will pay me to teach you everything you need to know about staging seminars the Niche Seminar Secrets way.

And if you don't know what questions you need to ask, maybe you need to read Niche Seminar Secrets anyway!

To our success!

Roy

Seminar Secrets

Hello again

It seems a long time since I touched on the topic of seminars and public speaking as a way to improve your visibility and especially to grow your business and bottom line.

It's no coincidence that the subject has come up this week. Having spent last weekend in London at the Focus Marketing Seminar, where we met lots of old friends and celebrated may of their successes, it seemed high time to raise the topic again. If you were there too, I hope you enjoyed the buzz as much as I did. I think it's fair to say Alex Jeffreys was buzzing!

Frankly, I feel refocused - thanks, Alex!

But there's more...

The fact is, I've been working on a product for some time that teaches you everything you need to know about planning, staging and profiting from your own seminar. It's been almost ready for a while, and now it's really, really ready.

As a taster, I've put together a couple of ebooks that will certainly point you in the right direction. I've added a surprise bonus, too.

You can get those at Niche Seminar Secrets, which is endorsed by the president of France, no less (even if he doesn't know it).

Thanks to Sean Roach and Pat Lovell for a great weekend at Heathrow, to all the speakers and to the delegates (even the quiet ones) who made it such a splendid three days. To the speakers who found time to chat in private afterwards (which was most of them), special thanks. Internet marketing really is quite a community.

To see Niche Seminar Secrets played out for real was very reassuring, too! The Focus Marketing Seminar worked extremely well, thanks to following a tried and trusted system. Yours can, too.

And there is nothing in business, nothing at all, that works quite so well as networking at events like last weekend's. That, and giving stuff away - thanks again, Alex Jeffreys.

Speak soon,

Roy

PS. Actually, here's another free ebook for you, that tells you not only about networking but about the next step - power groups, mastermind groups and the synergy that leads to exponential growth. It's powerful stuff, which is why I called it Networking Nitro.

PPS. Catch up with Alex Jeffreys, HERE.

Copywriter For Hire!

Hello again,

It's been over a week since I posted here, but that's one hazard of being busy and successful, so who's complaining?

And now those big projects we were apparently buried by are finally completed (just a few details to finish off over the weekend), I can finally turn my attention to all the other projects that currently languish half-finished on my laptop.

Which means I'll be removing all the 'Public Speaking' articles in the next day or two, as promised. Then I can get back to posting my regular copywriting, marketing and other advice and tips.

And earning a living as a copywriter!

And, very soon, those major projects that have taken so much of our time will be revealed to the waiting world, the smaller ones that have been pending will be completed and released and we can get our lives back and finally we can get back... to the next major project...

But this one won't take six months - guaranteed!

Roy Everitt, Writing For Results

Sign up for Roy Everitt dotcom and you can get the very best of me while I'm back in circulation, plus the free reports, special offers and loads of great resources and products at minimal cost - like FREE. To Join Roy Everitt dotcom, just leave your name and email.

We Met Over an Airbed...

Hello again

Today, I've a little story for you. Imagine this:

You are struggling to build your business beyond what seems to be its natural limits.

You work hard on and in your business, but let’s imagine your business is supplying inflated beds. That’s airbeds with the air already in…

Do you know what it’s like blowing up an inflatable bed? For ages, little seems to happen; it feels like the air is going nowhere, then it starts to take shape and you begin to feel rewarded for all that huffing and puffing. Then, just when you think you’re really winning, the bed is full and each and every puff gets harder than the last. Meanwhile, the bed gets no bigger…

Now you meet a partner, and he or she points out that you could be inflating a double airbed with all the effort you’re putting into trying to grow the single one. What’s more, they can add their puffs, too. In fact, they have access to a pump, if only you can supply a few more beds….

Now you have a business that’s potentially ten, a hundred, even a thousand times the size it was – and you’re doing far less huffing and puffing, too. In fact, you’ve probably automated, systematised and standardised to such an extent by now, its as though you’re doing virtually no work at all – you just keep getting richer!

And you’re the world’s number-one inflated airbed supplier, with partners all around the world.

All because you met a partner with a pump…

That ‘pump’ could be any skill or asset you don’t possess. And your airbeds could be anything they don’t have. But together? Together, the world is at your feet.

Roy Everitt, Writing For Results

PS. To meet the owner of your potential 'pump' you will have to take some action. How about going to the next networking event, seminar or conference and just making a real effort to meet people? Go Here!

Go Here! is born...

Hello again

I'm very proud to announce the birth of Go Here!

Go Here! will be an up to the minute listing of all the events; seminars, conferences, workshops, etc, that I believe have the potential to change lives.

First up is the eConfex Buy to Let Summit on 15-16 March.

You'll see a link to 'GO HERE! LIFE CHANGING EVENTS' in the links to your right. Or you can go directly to it by clicking here.

Roy Everitt, Writing For Results

Networking Tips

Hello again

I make no apology for returning to the topic of networking, but I do apologise for extolling the virtues of networking without offering, up to now, much advice on how to go about it.

So, apology duly made, here are a few tips to make your networking easier and more productive. That's for you and for all the unlucky people you've hitherto pinned in their seats or trapped in a corner without due cause or reward.

Well, maybe you haven't, but here's the tips anyway:

1. Know what you're there for. It's fun but it's also business. If you're trying to achieve nothing in particular then that's about all you'll achieve. Which is a waste of time and probably money.
2. Know what you have to offer, and be open-minded about it. Make a mental list of your skills, talents and interests and try to be imaginative about how you might help other people.
3. Know who else is there - find out in advance, if possible. By the 'who else' I mean the people you've been admiring, hoping to meet (should be the same) or hoping to avoid, and take the appropriate action.
4. When you meet your 'hero', 'heroine' or useful contact, don't ask them for a favour (or a loan). Rather, be friendly, interested in them and what they're up to, get chatting and ask - and this is the critical bit - 'What can I do to help you in that?' or just 'What do you need to help you accomplish that?' After all, you may know someone else who can help them, even if you can't.

Networking is about giving, as much as or more than it is about receiving - at least directly. So be useful, helpful, friendly and open. What goes around truly does come around. To quote the BNI's ugly but true motto, 'Givers gain'.

Roy Everitt, Writing For Results

PS Watch this space, or better still, subscribe to this blog, for exciting news about the best, most exciting and (if I have anything to do with it) most fun networking, masterminding* opportunity the Internet has yet seen.

PPS *'Networking' may or may not be a word (see previous posts), but 'masterminding' surely is, if not quite in this context...

The Power of Now!

Hello

We're just back from Steve Foley's eConfex Buy to Let and HMO Summit at Heathrow, where we were helping Steve with some of the 'back of the room' stuff and a bit of fetching and carrying.

Needless to say, there was no time for reading while we were there, but I am halfway through an absolutely fascinating book by Daniel Gilbert, called 'Stumbling on Happiness'. It won the Royal Society's award for Science Book of 2007, no less. Although it is about happiness, it's also about a whole lot more and, being about how people think, it's full of lessons for all of us. That's whether you're interested in people generally or specifically interested in marketing.

One thing Professor Gilbert teaches us is how difficult we all find it to imagine accurately how we will feel about something in the future. In fact, it's an impossible feat. Today is so much more real than tomorrow, and even more so than next week, and so on.

Given a choice of getting something now and getting the same thing next week or later, we often value the instant gratification much more highly, in simple cash terms. Which is an important thing to consider for anyone selling his or her product from the stage at an event like the one we just helped at.

Because, as a general rule, those items are sold at a generous discount on the day. Organisers like to maximise sales on the day, because they're the sales they get a cut from, so the temptation is to encourage maximum sales by cutting prices. The usual message is that the goods will be back to full price tomorrow.

But from what the good professor has said, what should be happening is more like this:

'Buy my product today, and you can take it home with you, get right on with using it and have it working for you while everyone else is still awaiting delivery of theirs. And for only an extra ten percent! But I only have twelve here. If you order now for delivery by post you can get it for the normal price, but you will have to wait about a week for delivery. Remember, I only have twelve to take away today, for just ten percent more, and it's first come first served.'

In other words, instead of giving stuff away cheaply on the day, maybe canny marketers should be charging an appropriate premium for instant gratification. If the theory is correct, they ought to sell just as many and both they and the organiser will actually make more money.

It would be fascinating to see this tried for real and I'll be interested to hear your views or, indeed, your experience of someone trying this at an actual event.

It could be revolutionary...

Have you seen it or tried it? Let me know!

Roy Everitt, Writing For Results

PS Professor Gilbert's 'Stumbling on Happiness' has a whole lot more to teach us about how the human brain works (and sometimes doesn't quite work). I'll be returning to it and a few more of his revolutionary lessons, and how I think they might be applied to marketing, in the near future. Subscribe to this site (top right of the page) and you'll not miss a thing!