Hello again
I'm very proud to announce the birth of Go Here!
Go Here! will be an up to the minute listing of all the events; seminars, conferences, workshops, etc, that I believe have the potential to change lives.
First up is the eConfex Buy to Let Summit on 15-16 March.
You'll see a link to 'GO HERE! LIFE CHANGING EVENTS' in the links to your right. Or you can go directly to it by clicking here.
Roy Everitt, Writing For Results
Showing posts with label events. Show all posts
Showing posts with label events. Show all posts
Monday, 25 February 2008
Saturday, 16 February 2008
Speaking of Public Speaking
There's a big event coming up that will help you:
1 See some really good public speakers in action
2 See how a big event is staged and organised, at a major UK venue
3 Learn how anyone can make serious amounts of money from property - especially when everyone else is getting nervous...
4 Plug your own 'pension gap' using the banks' money...
5 Meet me!
Ok, I could have put those in a different order - meeting me should have been number 1 - but seriously, this is a major, major event. It really could change your life. Go here to change yours.
The eConfex Buy to Let Summit is at London Heathrow on 15-16 March. I'll be there, helping behind the scenes, so just ask for me if you'd like to say 'Hello'.
Most important - just go, listen and learn. This is your chance to retire seriously rich!
Roy Everitt, Writing For Riches!
PS Don't forget, 15-16 March, right here!
PPS Sign up to Roy Everitt dotcom (top right on this page) and you'll be kept updated on all the events and offers I can find and genuinely recommend - which means I won't flood your inbox with emails every day, because I understand how annoying that is! Sign up and see - you can unsubscribe any time.
1 See some really good public speakers in action
2 See how a big event is staged and organised, at a major UK venue
3 Learn how anyone can make serious amounts of money from property - especially when everyone else is getting nervous...
4 Plug your own 'pension gap' using the banks' money...
5 Meet me!
Ok, I could have put those in a different order - meeting me should have been number 1 - but seriously, this is a major, major event. It really could change your life. Go here to change yours.
The eConfex Buy to Let Summit is at London Heathrow on 15-16 March. I'll be there, helping behind the scenes, so just ask for me if you'd like to say 'Hello'.
Most important - just go, listen and learn. This is your chance to retire seriously rich!
Roy Everitt, Writing For Riches!
PS Don't forget, 15-16 March, right here!
PPS Sign up to Roy Everitt dotcom (top right on this page) and you'll be kept updated on all the events and offers I can find and genuinely recommend - which means I won't flood your inbox with emails every day, because I understand how annoying that is! Sign up and see - you can unsubscribe any time.
Friday, 28 December 2007
The Death of What, Exactly?
Hello again.
I'll get back to public speaking next week, I think, when we're all back into the swing of things...
Meanwhile, I thought I'd share a couple of lessons I've re-learned during the Christmas lull.
Firstly, when anyone publishes an ebook or white paper titled, 'The Death of....' you'd be very unwise to take it at face value - of course, they just want your attention. But when Michel Fortin publishes a white paper and calls it 'The Death of The Salesletter', you should certainly read it. As one of the world's top copywriters, he certainly knows what he's talking about. Which is why I'll give you 'The Death of The Salesletter', just for signing up to Roy Everitt dotcom...
Secondly, when anyone talks about the death of anything in business, that claim is almost always premature. We've even had 'The Death of The Internet' and yet, here we still are.
The obituary for email marketing has been written several times, despite the fact that emails clearly still work. And they work despite the fact that we're all bombarded with more emails than we can possibly read, with more links to websites than we can possibly follow, and with more downloadable ebooks than we can possibly use. Email marketing still works well in the right niches. And, being more or less free, it still works well enough in some areas where it hardly works at all - a one percent response or less is fine if you can send a million emails at almost no cost.
But when you have a much smaller list to market to, you need a much better response, which means you have to give a lot more thought to your campaign - to your offer and how you present it. That's when you want your response to be in double figures, or better. That's when you need some real expertise on your side.
So, a twenty-four percent response to an email marketing campaign can't help but be pleasing. That was the response we got to our last campaign. So far, about seventy of the roughly two hundred and eighty-odd people we've emailed have signed up for our latest venture. Over thirty of the original two hundred and thirty or so actually attended our first event, despite it being just a week before Christmas. We're almost nervous about inviting any more in case the venue can't cope with the numbers...
What this shows is that we chose the right medium to market our product. Another product might sell better through printed direct mail, yet another by online sales and pay per click. Word of mouth and referrals will almost always work.
But get your offer right, put your message across well and market to the right people, and you can still sell - even in the week before Christmas.
And even by email...
Roy Everitt, Writing For Response.
PS. What you must not do in these circumstances is pay too much attention to the few people who didn't like your marketing method. If it worked, and you got the response you hoped for, that's all the approval you need. Marketing, as someone once said, is a 'numbers business'.
I'll get back to public speaking next week, I think, when we're all back into the swing of things...
Meanwhile, I thought I'd share a couple of lessons I've re-learned during the Christmas lull.
Firstly, when anyone publishes an ebook or white paper titled, 'The Death of....' you'd be very unwise to take it at face value - of course, they just want your attention. But when Michel Fortin publishes a white paper and calls it 'The Death of The Salesletter', you should certainly read it. As one of the world's top copywriters, he certainly knows what he's talking about. Which is why I'll give you 'The Death of The Salesletter', just for signing up to Roy Everitt dotcom...
Secondly, when anyone talks about the death of anything in business, that claim is almost always premature. We've even had 'The Death of The Internet' and yet, here we still are.
The obituary for email marketing has been written several times, despite the fact that emails clearly still work. And they work despite the fact that we're all bombarded with more emails than we can possibly read, with more links to websites than we can possibly follow, and with more downloadable ebooks than we can possibly use. Email marketing still works well in the right niches. And, being more or less free, it still works well enough in some areas where it hardly works at all - a one percent response or less is fine if you can send a million emails at almost no cost.
But when you have a much smaller list to market to, you need a much better response, which means you have to give a lot more thought to your campaign - to your offer and how you present it. That's when you want your response to be in double figures, or better. That's when you need some real expertise on your side.
So, a twenty-four percent response to an email marketing campaign can't help but be pleasing. That was the response we got to our last campaign. So far, about seventy of the roughly two hundred and eighty-odd people we've emailed have signed up for our latest venture. Over thirty of the original two hundred and thirty or so actually attended our first event, despite it being just a week before Christmas. We're almost nervous about inviting any more in case the venue can't cope with the numbers...
What this shows is that we chose the right medium to market our product. Another product might sell better through printed direct mail, yet another by online sales and pay per click. Word of mouth and referrals will almost always work.
But get your offer right, put your message across well and market to the right people, and you can still sell - even in the week before Christmas.
And even by email...
Roy Everitt, Writing For Response.
PS. What you must not do in these circumstances is pay too much attention to the few people who didn't like your marketing method. If it worked, and you got the response you hoped for, that's all the approval you need. Marketing, as someone once said, is a 'numbers business'.
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