The Old Ones Are The Best

... sometimes, anyway.

Hello again.

With all the hype and genuine enthusiasm for Web 2.0 in all its manifestations, it's easy to forget how effective 'traditional' (ie, more than 12 months old) marketing methods still are.

For example, when you want to know something, especially something a little bit obscure, do you go to Facebook, or MySpace? Not if you've any sense. You'll see some fascinating stuff and some amazing people there, but in terms of finding just what you need to know, they're not the places to look. Likewise, YouTube.

Nope - you 'Google' when you want to find something. And all the web 2.0 stuff is partly aimed at getting good traffic and therefore good rankings on Google and the rest, anyway.

It follows that putting your business in front of people on Google is still a very good thing to do. So it follows that Google Adwords are still worthwhile, providing you can keep the cost per click down. It also makes sense to have Google Adsense on your pages if you can keep the cost per visitor down.

A few weeks ago, I came a cross a product that shows exactly how one Brazilian man, with next to know Internet experience, made himself a multi-millionaire using Google's pay per click. The idea is very simple - you find a way to get traffic cheaply and then sell on the qualified leads at a much higher price.

The devil, as usual, is in the detail, and it took Canadian marketer Alex Goad months of questioning to uncover the finer points of the technique and put it to profitable use for himself.

Does $3.5 million a year sound profitable enough?

Well, now he's willing to tell us all about it too, in Google Payload.

It's got to be worth taking a look.

Roy Everitt, Writing For Results

PS I don't know if Alex Goad (what is it with the name Alex and Internet success?) is planning to put the price up, but I do know he should! Go to Google Payload now, before he realises what he's got!

Turning The Black Art into Science

Hello

You know how some people have an air about them, of authority, confidence, ability?

Well, one of the more impressive people I've met on my networking travels recently is David Congreave. Not only does he have that air of confidence and ability, he also knows he's going places.

Even more impressive to me is that he seems to have mastered the black art of SEO (Search Engine Optimisation) to the extent that he's made it a practical science. One we can all follow, too. Not that he's working alone. Like most people who really make a go of Internet marketing, David has a couple of joint venture partners in this product.

What is SEO?

SEO helps you get your site high in the search engine rankings without paying loads for 'pay-per-click'. High ranking is vital for visibility, traffic and, ultimately, sales. So if you have any kind of website and want people to find it without paying the earth, you should think carefully about anything that helps you master SEO easily and quickly.

Last night David Congreave was on a teleseminar with very successful marketer Terry Telford (who I think he met at the same event) as part of his new product launch, for 'Lucid SEO'.

Tonight sees the launch proper. Go to http://www.lucid-seo.com/ now, and see just how impressive David's brand new product is.

Roy

PS. As with all these things, the people who put them into action first are the ones who tend to benefit the most. You can hardly do better than getting in on launch day!

PS. David also publishes The Nettle magazine, and now The Nettle 2. Google those and let me know if you're as impressed as I was.