... sometimes, anyway.
Hello again.
With all the hype and genuine enthusiasm for Web 2.0 in all its manifestations, it's easy to forget how effective 'traditional' (ie, more than 12 months old) marketing methods still are.
For example, when you want to know something, especially something a little bit obscure, do you go to Facebook, or MySpace? Not if you've any sense. You'll see some fascinating stuff and some amazing people there, but in terms of finding just what you need to know, they're not the places to look. Likewise, YouTube.
Nope - you 'Google' when you want to find something. And all the web 2.0 stuff is partly aimed at getting good traffic and therefore good rankings on Google and the rest, anyway.
It follows that putting your business in front of people on Google is still a very good thing to do. So it follows that Google Adwords are still worthwhile, providing you can keep the cost per click down. It also makes sense to have Google Adsense on your pages if you can keep the cost per visitor down.
A few weeks ago, I came a cross a product that shows exactly how one Brazilian man, with next to know Internet experience, made himself a multi-millionaire using Google's pay per click. The idea is very simple - you find a way to get traffic cheaply and then sell on the qualified leads at a much higher price.
The devil, as usual, is in the detail, and it took Canadian marketer Alex Goad months of questioning to uncover the finer points of the technique and put it to profitable use for himself.
Does $3.5 million a year sound profitable enough?
Well, now he's willing to tell us all about it too, in Google Payload.
It's got to be worth taking a look.
Roy Everitt, Writing For Results
PS I don't know if Alex Goad (what is it with the name Alex and Internet success?) is planning to put the price up, but I do know he should! Go to Google Payload now, before he realises what he's got!
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