What Everyone Isn't Doing

Hello again.

If you've been following my posts here or in my emails, you'll know that I'm a keen advocate of networking and joint ventures. That particular route is a pretty reliable one to take if you want to build a list quickly and sell your product quickly. It also gets you noticed.

Which is probably why just about everyone else is promoting it, too.

So here's something that everyone isn't promoting (but top marketers are actually doing)...

Actually, before I tell you what it is, consider this:

As a marketer, you need to communicate a sense of 'you' - your values, your experience, your integrity. I don't know many top marketers who hide behind a company name, do you?

Over 90% of our communication is not in the words we use. Considering how powerful the right words can be, that's pretty amazing.

The spoken word, with the added benefits of tone, accent, intonation, pauses and the rest, conveys more meaning, but it still lacks something...

Use video, and you've got body language to add to the mix.

But even if that's your writing, your spoken word and your video, it's still not quite you.

The only logical conclusion is this: to sell you, you need to present you. And the only way to do that is to appear in person.

You can do that to some extent by networking, and you might speak to ten, fifteen or twenty people during the course of a day, which isn't bad. But networking's main benefit, as we've seen, is in finding jv partners.

So why not speak to fifty or a hundred people in a single hour - and still speak to your ten or fifteen potential jv's afterwards?

Public speaking scares a lot of people, but it's a great skill once you master it, and even grasping the rudiments will impress the majority of people - it's rather like having a book to your name, in the way it immediately makes you an expert. But, unlike your book, public speaking puts you into direct contact with your audience. At the same time, it sets you apart...

However ordinary you may think you are, once you've been on stage you're something like a star.

Roy Everitt, Writing For Results

PS. Good news for those of you who are still nervous about the idea: over the next couple of weeks I'll be passing on some first-hand advice on public speaking - from conquering nerves to getting engagements and, most importantly, working out exactly what to say.

PPS. Sign up for Roy Everitt dotcom and you'll get that advice straight to your inbox, to keep and use whenever your opportunity knocks!