Part 6 of the online marketing course for business owners is now up on the Marketing manual blog.
There have been some important changes in SEO in recent months that not every SEO 'expert' has caught onto yet - and ceratinly not all website designers!
Go to the Marketing Manual Blog for latest news on that.
Naturally, our online marketing services in Bury St Edmunds are bang up to date!
Tuesday, 9 February 2010
Friday, 29 January 2010
Why This Website is Number One
'This website' being our Cinnamon Edge site, which is number one for the competitive term 'online marketing Bury St Edmunds', since that's what we do and that's where we are.
A few months ago, due to an, erm, technical hitch, we had to hastily rebuild our website on a new domain. We decided to use the opportunity to concentrate on getting it to number one as quickly as possible, as a test for ourselves and to prove to you we could do it.
And we did, within about three weeks. The site is still at number one for the key phrase we targetted, but because of the speed with which it was built we didn't really trouble ourselves too much with the design and appearance. So we also proved that, as far as SEO is concerned, design in that sense doesn't matter.
But how did we get to number one? The same way you can; by following the steps outlined here, on our Marketing Manual blog. Steps one to four are there now, with more to follow.
In fact, not only did we get to number one, we even got to positions two to ten at the same time, so we actually held ALL of page one of Google for a time - just to prove we could.
We'll be rebuilding the Cinnamon Edge site again in the next few weeks so it will be a site we can be proud of, but for now it serves to prove a point - online marketing, in Bury St Edmunds or anywhere else, is about much more than building pretty websites.
Roy
A few months ago, due to an, erm, technical hitch, we had to hastily rebuild our website on a new domain. We decided to use the opportunity to concentrate on getting it to number one as quickly as possible, as a test for ourselves and to prove to you we could do it.
And we did, within about three weeks. The site is still at number one for the key phrase we targetted, but because of the speed with which it was built we didn't really trouble ourselves too much with the design and appearance. So we also proved that, as far as SEO is concerned, design in that sense doesn't matter.
But how did we get to number one? The same way you can; by following the steps outlined here, on our Marketing Manual blog. Steps one to four are there now, with more to follow.
In fact, not only did we get to number one, we even got to positions two to ten at the same time, so we actually held ALL of page one of Google for a time - just to prove we could.
We'll be rebuilding the Cinnamon Edge site again in the next few weeks so it will be a site we can be proud of, but for now it serves to prove a point - online marketing, in Bury St Edmunds or anywhere else, is about much more than building pretty websites.
Roy
Friday, 15 January 2010
More Online Marketing Clients
A busy few weeks of ahead for us in Bury St Edmunds as more clients have sought our online marketing help to promoting their businesses.
Once again, we're looking beyond Bury and our new clients are in very different sectors, but the basic 'rules' of online marketing are the same for any business.
If you're planning to promote your business via the Internet, pop across to our marketing manual blog for some free advice on how you can do it yourself.
Roy
Once again, we're looking beyond Bury and our new clients are in very different sectors, but the basic 'rules' of online marketing are the same for any business.
If you're planning to promote your business via the Internet, pop across to our marketing manual blog for some free advice on how you can do it yourself.
Roy
Thursday, 3 December 2009
Online, Internet, or Search Marketing?
What IS in a name?
My surname, for instance, means either 'mighty as a boar' if it's from Saxon Germany, or 'native of Evreux' in what is now northern France, if it's Norman.
My wife Jacqui's surname is French-speaking Swiss, via Jersey. I'm still amazed at the series of coincidences that brought us both to Bury St Edmunds in Suffolk.
Anyway, I recently posed a question on Facebook:
'If you promote your business on the web, which do you use - online marketing, Internet marketing or search engine marketing?'
What I was trying to get at was not so much, 'Which do you use' as, 'What do you call it?' because the three terms are to most people virtually interchangeable. What I really wanted was a clue as to what search term I should optimise a website for.
But the people who answered tended to choose one type over the others, so I had to re-think.
Now, I still think 'online marketing' is interchangeable with 'Internet marketing', but they both cover a wide range of marketing strategies that happen to employ Internet-based technology. Emails, for example, or direct mail sending people to an otherwise obscure website.
For instance, Andrew Reynolds doesn't bother too much about optimising his sales pages for the search engines because he knows he can rely on exceptionally good direct mail to send visitors to them.
So if you're not on Mr Reynold's list, you might not ever stumble across one of his promotions in time to take advantage of it.
Whereas what we specialise in, under the broad title of 'online marketing' is in fact search engine marketing, or even just 'search marketing'. We get our clients' websites higher in the search results and we add a few more useful listings as well, so our clients don't so much show up on Google as invade it.
Much like the Saxons and Normans invaded England, actually. Maybe it's in the blood.
So that's what I've been doing with some of my time: invading Google and daydreaming around quotes from Shakespeare. How very English.
Roy
My surname, for instance, means either 'mighty as a boar' if it's from Saxon Germany, or 'native of Evreux' in what is now northern France, if it's Norman.
My wife Jacqui's surname is French-speaking Swiss, via Jersey. I'm still amazed at the series of coincidences that brought us both to Bury St Edmunds in Suffolk.
Anyway, I recently posed a question on Facebook:
'If you promote your business on the web, which do you use - online marketing, Internet marketing or search engine marketing?'
What I was trying to get at was not so much, 'Which do you use' as, 'What do you call it?' because the three terms are to most people virtually interchangeable. What I really wanted was a clue as to what search term I should optimise a website for.
But the people who answered tended to choose one type over the others, so I had to re-think.
Now, I still think 'online marketing' is interchangeable with 'Internet marketing', but they both cover a wide range of marketing strategies that happen to employ Internet-based technology. Emails, for example, or direct mail sending people to an otherwise obscure website.
For instance, Andrew Reynolds doesn't bother too much about optimising his sales pages for the search engines because he knows he can rely on exceptionally good direct mail to send visitors to them.
So if you're not on Mr Reynold's list, you might not ever stumble across one of his promotions in time to take advantage of it.
Whereas what we specialise in, under the broad title of 'online marketing' is in fact search engine marketing, or even just 'search marketing'. We get our clients' websites higher in the search results and we add a few more useful listings as well, so our clients don't so much show up on Google as invade it.
Much like the Saxons and Normans invaded England, actually. Maybe it's in the blood.
So that's what I've been doing with some of my time: invading Google and daydreaming around quotes from Shakespeare. How very English.
Roy
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