Tuesday 22 April 2008

21 Ways to Promote Your Business

Well, we do like to be generous, but of course we have an ulterior motive...
Meet...





When you go to The Complete Marketing Manual we'll give you 21 easy and effective ways to promote your business, absolutely free, PLUS the first chapter of The Complete Marketing Manual to sample.

Because if you have a business, any business, and you're starting to feel the pinch, you need better promotion and marketing, simple as that.

Get it free at The Complete Marketing Manual from Cinnamon Edge

Roy Everitt, Writing For Results

Thursday 17 April 2008

21 Ways to Promote Your Business

Hello again.

If you have a business of any kind, you might be getting a bit twitchy about the economy.

You might even be tempted to cut a few corners with your marketing, to shave a few pounds or dollars off the 'cost'.

Well, you should and you shouldn't...

The good news is you can nearly always find a way to get more effective marketing for less. The even better news is we can tell you how, and even that advice is free!

The even better news is we can also show you how to get so much more for your money that you'll soon be proving the ultimate marketing truth: Spending on effective marketing is an investment, not a cost.

So go to http://www.cinnamonedge.com/cmm.html and sign up for the free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.

And, while you're there, think about how quickly you could recoup a £47 investment in effective marketing!

The Complete Marketing Manual is on special offer, but we really don't know how long that will last. You probably have until next Monday, at least, since we'll be away and far too busy to update the sales page until then.

But who knows? If it starts flying off the proverbial (and virtual) shelves, we might make time!

Roy Everitt, Writing For Results

PS Go to http://www.cinnamonedge.com/cmm.html anyway, and grab your free ebook '21 Easy and Effective Ways to Get You and Your Business Noticed'.

Wednesday 2 April 2008

Call Stephen Hawking!

I've just proved the theory of multiple, parallel universes to be true!

Hello again,

Who would have thought a copywriter could answer once and for all one of the great imponderable questions of the cosmos? And who would have believed it would be so easy?

I'm sure you know the theory...

Every time something happens, when something else could have happened, both things actually occur and one universe carries on in one way while another carries on in another. Since these maybe/maybe not events happen all the time, new universes are constantly being created.

Although that doesn't give us an infinite number of universes, it does give us an awful lot!

It turns out that copywriting works in exactly the same way. And that's how I proved it to be incontrovertably true.

There I was, pondering on ideas for a headline, when I remembered I really should be saving every idea that came to me, rather than trying to pick a 'winner' straight off. And that the same thing applies to the opening paragraph of the sales letter. And every paragraph that follows. And every decision about how long or short, what benefit to focus on, how to frame the offer, etc, etc... Almost an infinite number of sales letter possibilities could be 'calved' from the original, in just the same way as universes are 'calved' from one original universe.

Now, whether you believe in a 'creator' or 'designer' on a cosmological level, it's probably just as well there is such a thing as a 'creative' or copywriter, in the salesletter cosmos, or we could be here forever, trying to decide.

So, if God exists, do you think he ever has trouble deciding which universe to pick? Or maybe we're all part of one giant, multivariant split test!

Roy Everitt, Writing For Results