Hello again.
Judging by the number of emails we all send and receive every day, email marketing is still very much with us.
But how many of those emails are read and acted upon? Most of us have some kind of spam filter, and then we delete a lot of the mail that gets past that filter, without even opening it.
Still, I'm betting you read at least a few email messages every day, and if most of those are from friends, family and colleagues, there will be a percentage that nonetheless contain a sales message of some kind. And if you think you never read any of those, then they're probably slipping under your radar! Score one to the email marketer.
The ones you do notice are also succeeding, of course.
'Succeeding' doesn't have to mean persuading you to buy - marketing isn't just about closing the sale today - it means getting you to 'receive' the marketing message, because all marketing is a process, not an event.
So every message you open is another step towards an eventual sale (or it's another step towards your losing interest and unsubscribing), just as every email you send could be...
Because you don't just have to receive all these emails every day, you can send them, too. It's really quite a simple process and it's amazingly cheap (and therefore cost-effective) if you choose to do it yourself. Even hiring someone to do it for you, using their copywriting skills and experience, needn't cost the earth, and results will usually be even better.
When you target your old and existing customers you'll multiply their lifetime value to you.
You needn't worry about alienating people. We're talking about emailing your customers, not your friends here. If a few do unsubscribe, ask yourself this: do you really need to stay in contact with 'customers' who don't buy anything and don't want to hear from you?
So, is email marketing dead?
No; but maybe, for you, it is sleeping...
Roy Everitt, Writing For Results
PS You won't be surprised to learn that email marketing is one of the services we offer at Cinnamon Edge. You can read more about it in The Complete Marketing Manual or by signing up for our newsletter and free reports, using the form on this page.
Friday 30 May 2008
Thursday 8 May 2008
Internet Marketing - Anyone Can Do It!
Hello again,
The best thing about Internet marketing, and what prompted me to use such a bold headline, is that it can act as your shop window, your shop floor, your sales person, your cashier, your bookkeeper, your production workers, your workshop and your delivery system. All, pretty much, for free.
And the more you sell, the closer to ‘free’ it gets. Digital products cost nothing to deliver via the Internet, so margins are astronomical. Almost regardless of the business you do now, you will be able to create, or have created for you, a digital product – an ebook, a software download, an audio or video recording, a ‘how-to’ manual, or whatever. The recurring income in IM is from products that cost very little to create except for time and imagination but which sell over and over again, with free delivery and zero manufacturing costs. And ‘physical’ products like manuals, DVDs and the like sell for prices far above the cost of reproduction and delivery anyway.
So you haven't missed the boat, even if you haven't started yet. Here's a great resource that will take you all the way from novice to know-it-all, and from zero income to a potential income with lots of zeros. It's from my good friend Terry Telford, and I have to say he's roped in a good few friends of his own - and what circles he moves in!
Terry's 'Business Building Strategies E-course' is the real deal. You might even be intimidated by the sheer amount of wisdom he's collected together, but the great thing is you can follow one 'teacher' at a time or dip in and out to gradually hone your own methods and fill in the blanks in your knowledge-base. If he's left out a thing, I haven't spotted it! Get it HERE.
Another great thing about the Internet is that you can keep things very simple: while it’s delivering your merchandise and collecting and recording payments, the Internet is simultaneously building you a database of clients you can go back to time after time. By integrating an auto responder system like Aweber into your sales and marketing process, you can automatically add every online customer and every enquirer to your database, so you can repeat your sales message as often as you see fit. You can also be more subtle with your email marketing, by providing useful content and information, like our Cinnamon Edge articles and newsletters, building the trust and respect of your potential clients until they feel happy to buy from you. Or they can just keep reading.
Either way, it still costs you next to nothing to stay in touch. If we can do it, so can you!
Roy Everitt, Writing For Results
PS. You can get the Business Building Strategies E-course here.
PPS. We've also just updated The Complete Marketing Manual and we're so proud of it we want you to have the first chapter, absolutely free, when you go HERE
The best thing about Internet marketing, and what prompted me to use such a bold headline, is that it can act as your shop window, your shop floor, your sales person, your cashier, your bookkeeper, your production workers, your workshop and your delivery system. All, pretty much, for free.
And the more you sell, the closer to ‘free’ it gets. Digital products cost nothing to deliver via the Internet, so margins are astronomical. Almost regardless of the business you do now, you will be able to create, or have created for you, a digital product – an ebook, a software download, an audio or video recording, a ‘how-to’ manual, or whatever. The recurring income in IM is from products that cost very little to create except for time and imagination but which sell over and over again, with free delivery and zero manufacturing costs. And ‘physical’ products like manuals, DVDs and the like sell for prices far above the cost of reproduction and delivery anyway.
So you haven't missed the boat, even if you haven't started yet. Here's a great resource that will take you all the way from novice to know-it-all, and from zero income to a potential income with lots of zeros. It's from my good friend Terry Telford, and I have to say he's roped in a good few friends of his own - and what circles he moves in!
Terry's 'Business Building Strategies E-course' is the real deal. You might even be intimidated by the sheer amount of wisdom he's collected together, but the great thing is you can follow one 'teacher' at a time or dip in and out to gradually hone your own methods and fill in the blanks in your knowledge-base. If he's left out a thing, I haven't spotted it! Get it HERE.
Another great thing about the Internet is that you can keep things very simple: while it’s delivering your merchandise and collecting and recording payments, the Internet is simultaneously building you a database of clients you can go back to time after time. By integrating an auto responder system like Aweber into your sales and marketing process, you can automatically add every online customer and every enquirer to your database, so you can repeat your sales message as often as you see fit. You can also be more subtle with your email marketing, by providing useful content and information, like our Cinnamon Edge articles and newsletters, building the trust and respect of your potential clients until they feel happy to buy from you. Or they can just keep reading.
Either way, it still costs you next to nothing to stay in touch. If we can do it, so can you!
Roy Everitt, Writing For Results
PS. You can get the Business Building Strategies E-course here.
PPS. We've also just updated The Complete Marketing Manual and we're so proud of it we want you to have the first chapter, absolutely free, when you go HERE
Tuesday 6 May 2008
Business Building Strategies E-Course
Are you using the Internet properly in your business?
Obviously, we use the Internet for a lot of our marketing: it's cheap and powerful and quite easy to use once you get into it. But because it's so versatile you might have despaired of ever learning enough about it to make it work for YOUR business.
Well, here's a brilliant resource we've just uncovered. It's the business building strategies e-course and it's very impressive. It's a combined effort from 50 of the Internet's top level entrepreneurs. Each one shares how they made it to the top of the heap and how they continue to grow their business and their incomes, regardless of the economic climate.
Note that you can use these methods whether or not your business is Internet based, and even if you're very new to business.
But I think the best thing about this course is you can pick one 'instructor' and follow their exact steps to build your business online, take their strategies to make a very substantial part-time income, or just fill in the blanks in your own knowledge by cherry-picking the information you need.
But whichever option suits you, we know this course will help you achieve your business and financial goals. You can review the Business Building Strategies E-Course here.
Roy Everitt, Writing For Results
PS Speaking of results: for results-based marketing, go to The Complete Marketing Manual. We'll even give a free chapter when you visit the sales page.
http://www.cinnamonedge.com/cmm.html
Obviously, we use the Internet for a lot of our marketing: it's cheap and powerful and quite easy to use once you get into it. But because it's so versatile you might have despaired of ever learning enough about it to make it work for YOUR business.
Well, here's a brilliant resource we've just uncovered. It's the business building strategies e-course and it's very impressive. It's a combined effort from 50 of the Internet's top level entrepreneurs. Each one shares how they made it to the top of the heap and how they continue to grow their business and their incomes, regardless of the economic climate.
Note that you can use these methods whether or not your business is Internet based, and even if you're very new to business.
But I think the best thing about this course is you can pick one 'instructor' and follow their exact steps to build your business online, take their strategies to make a very substantial part-time income, or just fill in the blanks in your own knowledge by cherry-picking the information you need.
But whichever option suits you, we know this course will help you achieve your business and financial goals. You can review the Business Building Strategies E-Course here.
Roy Everitt, Writing For Results
PS Speaking of results: for results-based marketing, go to The Complete Marketing Manual. We'll even give a free chapter when you visit the sales page.
http://www.cinnamonedge.com/cmm.html
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