We're all apt to do it - falling in love with the idea, the technology, the wonder and fascination of building something new that works.
We can waste a lot of time and money on a more interesting or ingenious way of doing something, without asking ourselves if it's actually a better way of delivering our desired end result to the customer or consumer (which could be just ourselves or millions of paying customers).
Ask yourself if your new 'technology' is about action or distraction, and cut it out if necessary.
Simple is usually best.
Roy
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