I have to admit I’m desperate. Desperate to know why so many companies are happy to under-perform. Companies with great products and a solid reputation who still don’t make the best of their strengths.
Why is this? Why do so few companies look beyond their local area for their sales? Is there a customs post at the county boundary? Are there trade tariffs if they sell to another part of England? Is it illegal to do business with Scotland?
Might they not be able to translate their labelling into French or German?
No. None of these is true.
And yet…
And yet there are so many firms who could do so much better if they only tried. Or dared.
I dare you. Be bold. Go for it. Try selling into the next county, the next country.
Your local economy may be strong but the global market is about a hundred million times bigger! You really don’t have to do brilliantly well to increase your sales ten fold or a hundred-fold.
Use the Internet to get your offer out to them. Or ask someone like me to do it for you.
Be bolder, be bigger, be better.
Roy Everitt, Writing For Results
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