Saturday - A Good Day for Business

Local businesses will get a timely boost on Saturday when we give away seven of the eight books we've published this year! The other one will cost you less than a pound - but only for one day, Saturday 11 Feb. Here's our news release explaining everything:

Although our part of the country has fared better than most regions during the recession, there are still a lot of anxious business owners who will be grateful for some free help to alleviate their business worries.

That’s why local marketing firm Cinnamon Edge has pulled out all the stops and published not one, but eight business books online in the last few weeks – and why they’re making most of them available for free this Saturday.

The books cover business topics ranging from basic search engine optimisation for your website, to email marketing, how to start a small practice from scratch and even how to run workshops and seminars. All the books have been written by Cinnamon Edge partners Jacqui Carrel and Roy Everitt.

“The books are available from our website now,” says Roy, “and they’re not expensive anyway, but we decided we can reach more people by making them free for a day.”

Only the seminar and workshops one won’t be free – but it will cost less than a pound!

Six of the books are available via Amazon for Kindle (and you don’t even need a Kindle to read them, just a free app that you download easily for your computer or tablet). The other two books are PDFs published by Bookboon, who specialise in free ebooks for businesses and professionals. These can be read on any computer.

You can find links and descriptions for all the books on a special page on Cinnamon Edge’s website, at http://www.CinnamonEdge.co.uk/publications

Remember, they’ll only be free for a day!

Roy adds, “I hope people will take full advantage of the chance to download our books while they can.”

With experts telling us the economy is likely to be sluggish for some time, anything that can help a business do better while saving them money has to be a good idea.

 We're hoping the local press will pick up on our offer and spread the word, but feel free to pass it on yourself - there's a Tweet button on the right of this page!

Roy

Positioning Yourself with Workshops and Seminars

One of the best ways to increase your perceived value to potential customers and clients is to make yourself the "obvious expert".

And one of the best ways to become the obvious expert is to run workshops and seminars that demonstrate your expertise, introduce you to potential customers and even make you money at the same time.

A few years ago, after many months of research and pulling together many years' practical experience, I wrote a manual all about planning, promoting and running your own workshops and seminars. I called it Niche Seminar Secrets and it was published and on sale for £197. Even at that price, the publisher said I had "over-delivered..."

It got great reviews from the likes of Mark Anastasi and Paul Conway and it's been on sale ever since.

The manual has been updated several times since it was published, including late in 2010 and it's just been updated again, for 2012. Even more important, The Complete Secrets of Seminar Success is now available from Amazon for Kindle and at a fraction of the original price - just $9.99, or £6.54 in the UK (including VAT).

You don't have to buy a Kindle to read Kindle books, by the way - you can simply download a free app from the Kindle site, the same place you get the books. Then you can download loads of free books, hundreds of bargains and - most important - The Complete Secrets of Seminar Success!

Roy

You can get your Kindle here:

 

Really Simple SEO for Business Owners

Our latest book has just been published on Amazon and this one carries my name, so I'm very happy to announce the launch today of Really Simple SEO for Business Owners.

 

In the book you will learn about the techniques I used to get SEO Suffolk onto page one for at least four major keywords in less than a week. Those are the same methods we've used to help Flatpack Assembly Suffolk to multiple listings on page one and it's a major factor in helping The Foot Care Centre Kings Lynn and the College of Foot Care Professionals to dominate the search results in their markets.

You might be wondering how that could be "really simple", but you won't know until you read the seven powerful steps in the book!

Really Simple SEO for Business Owners is a short book that costs less than £2 and you don't even need a Kindle to read it - download the free app and read it on your PC or iPad.

After the launch yesterday of How to Become a Foot Care Professional we were thrilled to see it's already a best seller in its category. We're obviously doing something right, which is why you should think of us if you're planning a book of your own. We can help you write, edit, format and publish it. In fact, we could even do all of that for you. Visit the Cinnamon Edge website to see more about our witing and publishing services .


Roy

SEO-Suffolk.co.uk

Rather than desecrate the Cinnamon Edge blog with the little poem I used at the Stowmarket Chamber meeting this morning to introduce our dedicated SEO service for Suffolk, I thought I'd better post it under my own name...

It's called SEO-Suffolk.co.uk

There once was a business near here
that wanted its site to appear
on Google's first page,
it was taking an age:
"It will never appear" was the fear...

To Cinnamon Edge for a chat.
(You don't pay a penny for that.)
Some testing, some tweaking,
brought what they were seeking:
Google's top page - just like that!

Remember the website - you heard it today:
SEO-Suffolk dot co dot uk

I was also very pleased to be able to tell everyone that the website is on page one of Google in less than a week!

Roy